SINGLE REVIEW: Shake It by King Cavalli

King Cavalli has just released Shake It, the follow up to his last hit Oceans of Emotions. The New York-based musician is known for blending styles, including hip-hop, rap, soul and pop and on this new track, he adds another flavour to his armoury: reggaeton. If you think all these elements would be difficult to fuse you’d be right but King Cavalli manages to do it effortlessly and with characteristic ingenuity. Shake It begins with a swathe of sound, vocal parts peppering an electrifying intensity until a beat kicks in and King Cavalli’s assured vocal takes over. The dance element is strongest here, with the verse melody weaving in and out of a backdrop of various textures and sounds including piano, vocal effects and percussive noises. The sparse arrangement of the notes in the verse makes an effective contrast with the chorus when it appears. The melody here is looped and infectious, memorable and powerful. The lyric is direct and personal and fits the melody beautifully. The chorus segues into a variation of one of the preceding lines, with a drop in the rhythm and flow which helps create dynamic light and shade. Another cycle of the same verse, chorus, post-chorus arrangement follows until the end of the song. The tag of the chorus helps make the chorus leap out. These two parts of the melodic structure, the verse and chorus, create an energetic whole. King Cavalli’s performance is restrained and controlled during all the right moments; in the verse, it’s more laid back yet the emotional power in his voice sets the tone in the chorus. Shake It is hooky and contemporary, with the production masterfully containing all the disparate ingredients of King Cavalli’s sound. This track is difficult to get out of your head once you’ve heard it, a sure sign that it’s going to be yet another hit for this burgeoning music artist.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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