Edmonton rapper, songwriter and producer AKHEIM ALLEN, formerly known as the artist PW, is back with his brand new single titled ‘SIR’ and its accompanying music video, as premiered via The FADER – this is the first of two offerings to be released between now and the end of the year, leading up to a brand new EP in 2020. Watch here
Produced by O12, who has previously worked with the likes of Octavian, Stormzy, Ebenezer, Melii and Koder, and accompanied by a gripping music video, shot and directed by exciting newcomers B2 Creative, ‘SIR’ is a hard-hitting offering led by ominous synth keyboard arrangements and infectious wobbly drum patterns, over which Akheim Allen waxes lyrical about hustling back to back, and doing whatever is necessary to achieve your goals, while showcasing his captivating flow, writing skills and commanding presence, all traits that make him one to watch right now.
Speaking about the inspiration for his new single ‘SIR’, Akheim Allen says, “I like to write real and honest music, in the hopes of connecting with people that have been through similar situations that I have been through. With ‘SIR’, I wanted to show my supporters where I’m at and where I aim to go, so when O12 sent me the beat, I thought it was the perfect canvas to open up about this important stage in my life and share my growing pains with listeners”.