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How To Host A Successful Sporting Event

Attending sporting events can be a ton of fun. From the crowds and the atmosphere, to the players and performances, sports tournaments are often an emotional rollercoaster for participants and spectators alike.

But, with some of the more high-profile sporting events charging more and more for their tickets, why not choose to host your own local event? If you’re part of a football or netball team, for example, you could hold your own tournament with other teams around the local area. Or, if you work at a school, you could organise a sports day for your pupils to participate in. Nothing beats a bit of friendly competition after all.

Whatever the sporting event is that you decide to run, here are four top tips on how to ensure it’s a success.

  1. Think about the marketing.

Organising a sporting event be a fairly stressful and tiring thing to do, so you want to make sure the effort you put into it is worth it. There’s no better way to ensure this is the case than through marketing your event before, during and after it has taken place.

Prior to your event, you should promote it using various marketing channels. Posting about it via social media will not only attract a wider audience, but it will also allow you to keep those who are interested in coming regularly updated with news and announcements. Likewise, eye-catching flyers strategically located around the local area can also be a highly effective way of getting people engaged and interested.

During the event itself, it’s a good idea to film as much as you can. Whether it be audience reaction shots, or artistic swooping shots of the venue itself, you could even hire a cherry picker or scaffolding tower to get those high angle shots you often see during live games. Try to think outside the box where possible.

Having a catalogue of images and film snippets can really help when it comes to marketing your event after it’s finished as well. Creating short videos or online image galleries can provide your attendees with content to share which, in turn, will give your event/website more exposure.

  1. Think about the venue.

The venue you choose to use can make a big difference to how successful your event proves to be. There’s not much point splashing out on the fanciest, most expensive venue if you know you only have a few people attending – you’ll only lose money and come across badly organised as a result. Be sensible and practical about how many teams/players you will have participating, and how big a crowd you expect to get.

Also, consider the time of year your event will be taking place. If you’re holding a tennis tournament over the summer, for instance, an outdoor venue with adequate seating arrangements would be much more appropriate than an indoor alternative. Put yourself in the shoes of your target audience and think about what their preference would be.

  1. Think about the supplies.

OK, so you’ve got the venue sussed, the marketing nailed and several attendees coming to your event – now it’s time to think about the supplies you’re going to need. Whether it be relevant sporting equipment, or catering supplies for your guests and players, there’s a lot to think about here.

It may sound obvious, but making a checklist of everything you might need for your event is a great way of organising yourself. Here are a few ideas of supplies your event is likely to need:

  • Balls (i.e. Tennis Balls, Footballs, Basketballs, Netballs, Cricket Balls, Golf Balls, etc.)

  • Other Sport-Appropriate Equipment (i.e. Cricket Bats, Tennis Racquets, Golf Clubs, Football Gloves, Runner Numbers, etc.)

  • Goals, Hoops & Nets.

  • Referees & Match Officials.

  • Medals & Trophies.

  • Food & Drink for Participants.

  • Food & Drink for Guests.

  • Security Supplies.

  • Traffic Management Personnel & Supplies.

  • Health & Safety Supplies (i.e. First Aid Kit, Medical Personnel).

  • Event Merchandise.

  1. Think about the day itself.

During the day of the event itself, you will need to keep on top of it. Prior to it kicking off, you should conduct a risk assessment and create an emergency plan, pinpointing any potential problems and working out how to deal with them should they arise.

You should also organise the event’s running order beforehand as well. If you’re holding a tennis or football tournament for example, draw the fixtures beforehand so that each team or player knows who they are playing and when. Likewise, keep on track of timings – if an event overruns, make appropriate adjustments to the running order, and inform your audience accordingly.

Summary

So, there you have it – four key things to think about when hosting a sporting event. While it may sound like a daunting, tiring process, it can be incredibly rewarding as well. After all, you’ll be creating lasting memories for each member of your audience, which can only ever be a good thing.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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