Inhaler share the video for their brand new single “Ice Cream Sundae.” Rising Irish director Hugh Mulhern, previously known for his distinctive videos for Fontaines D.C., lends his signature surrealist style to the clip that sees an unconventional, devilish romance unfold amidst the neon lights of the slot machines.
The song is the Dublin quartet’s first release via Interscope Records. A shimmering indie-rock anthem, a sense of melancholia lurks beneath its gleaming exterior. “It’s about loss and gain,” says singer Elijah Hewson. “I like writing about normal teenage experiences that everybody can relate to. I’m just trying to write about the joy of being alive, being a teenager, and the bad things that can come with that.”
Produced by Antony Genn, “Ice Cream Sundae” is the band’s third single, following on from the atmospheric pop of “My Honest Face” and the expansive epic “It Won’t Always Be Like This.”
Their songs have connected with a rapidly expanding diehard fanbase. Only a handful of tickets remain to shows on their upcoming tour around the UK, Ireland and Europe and “My Honest Face” has been streamed over one million times on both Apple Music and Spotify. Their progress has been rapid; it’s just over a year ago that the band turned up to play at Ireland’s Electric Picnic festival in Hewson’s car with no crew and found a rammed tent waiting for them to perform. “That was the moment where we were like, ‘We can do this’,” says Jenkinson. Hewson adds, “I want to ride this thing until the wheels come off.”