Why is Email Marketing still important today?

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Email Marketing is all email communication that happens between a company and its contacts or customers. An Email Marketing campaign can be developed in text or HTML and contain products, promotions, content etc. In general, messages are sent with an email triggering tool.

According to Statista, the number of email users around the world will be 2.9 billion by 2019 – more than a third of the population.

Your business audience is likely to be among these people, right?

The Email Marketing story began in the late 1970s, when Digital Equipment Corp. marketing manager Gary Thuerk sent 400 emails promoting the company’s computers, resulting in $ 13 million in sales. But it was in the 1990s that the internet massified Email Marketing.

To make email marketing effective and not end up in the spam box, it is important to follow good practices. This opened the door to a new form of communication, but it also spawned unwanted spam – and hence the rules to protect consumers from it. In the 2000s, it became clear that thinking that just sending emails, without thinking about the recipient or the content, was not enough.

Since then it is understood that to make effective Email Marketing and not end up in the spam box, it is important to follow good practices. The emergence of technologies such as smartphones and new forms of relationship, such as social networks, also impacted Email Marketing along with ecommerce marketing agency. However, regardless of technology, it is known that today it is important to focus on the needs of each user when receiving the email. So what started as mass communication developed into a relationship strategy with Leads and customers. Today’s marketing automation tools, such as RD Station Marketing, enable advanced segmentation and analysis of outgoing messages in a strategic approach to Email Marketing.

Advantages of Email Marketing

Many people even said that Email Marketing was nearing its end with the growth of social media, but that’s not what happened. That’s because people have email totally embedded in their lives: it’s the simplest and most fundamental thing anyone can have on the internet. Many go beyond and are even compulsive about its use, spending all the time with the email box open and checking every new message that arrives.

No doubt social networks, for example, are a great way to spread your message and reach your customers. However, these channels are often viewed with more informality and less commitment than email. People do not feel obligated to see all the posts on the Facebook page of the companies they follow, nor to read all the posts posted on their favorite brands’ blogs. Also, it’s harder to keep up with all the updates posted on social networks. Emails are looked at carefully, usually every day.

As much as we all have to deal with some unwanted spam, if the person has subscribed to your business content and knows it’s relevant to them, there is a very strong tendency for your email to be opened and read. Thus, using Email Marketing properly is a very effective weapon for maintaining a relationship with people, whether they are current customers or just potential stakeholders. This is an asset that must be nurtured over time and carefully explored, but the results are worth the effort.

To carry out this marketing strategy you have to prepare everything including special tools such as DeBounce email validation tool. This is useful to ensure every step of your marketing does not meet the wrong target. Finally email-based marketing remains one of the spearheads of modern marketing.