Following the release of her momentous debut EP ‘War + Raindrops’[3T Entertainment/Astra Velum/EMPIRE], iyla has released another compelling official music video, this time for her track ‘Flowers.’ Directed by her chief-creative-collaborator Embryo, the video premiered today online via FADER. ‘Flowers’ also received its television debut as part of MTV’s First Look. Starting today, the video will receive heavy rotation on MTV Live and MTVU, airing at the top of every music hour, it will also will be broadcasted across a billboard in Times Square at MTV’s headquarters in New York City.
“Fuck flowers, what flowers?” she sings on the chorus of this empowering and soulful release, and the video illuminates her message beautifully. “There’s this stereotype that women just want the finer things in life. Mess up, cheat on us, treat us badly, but as long as we get those flowers, it’s all going to be okay,” iyla explains. “But that’s just not the truth. I would rather have your honesty and your support than flowers, however beautiful they may be. So the video challenges this stereotype by showing an overload of flowers that I just don’t want. It also has an Alice in Wonderland element to it: when I get the love and support I need, I grow, as opposed to shrink.”