There are a lot of challenges that law firms face on a daily basis. There are tricky legal cases to take part in, an abundance of paperwork and online databases to maintain and a plethora of people to deal with. However, you and your firm can’t expect to take part in any of these proceedings if you don’t actually have any clients. Finding plaintiffs is a real problem for a lot of law firms, especially small ones or those that are just starting up. There is a lot of thought that goes into it, and it’s a lot harder than you may think. There are a lot of firms out there trying to pinch these clients as well, and that’s why you need to be on your toes. You need to know how to get as many on your side as possible, and that’s why we think we’ve found the answer for you.
Serp Co are a company who specialise in finding more plaintiffs for law firms like yours. They work with a class action marketing system to help you find as many as possible, and they’ve had proven results over the years. But how does this system work, and why should you work with them?
So how does their class-action marketing tactic work? In short, they work with you to find your ideal plaintiff; this is the start of all proceedings. Identifying your ideal plaintiff is very important, as it’ll help you decide which kinds of legal proceedings you will mostly deal with and therefore help you narrow down the plaintiffs you want to attract. You won’t have to waste time searching for people on a generic basis and can instead focus on those that will be more likely to want to work with you.
They then use ‘multi-channel marketing’ to try and attract these plaintiffs. This more or less means that they study where these kinds of plaintiffs can be found, what kinds of platforms they can be advertised to on and then proceed to try and attract them to your firm. A lot of analysis and hard work go into this stage and it’s really in-depth, but they’re up to the task. They then collect as much information about these plaintiffs as they can and pass it on to you, meaning you won’t have to do any of this dirty work yourself. You’ll simply be presented with the information and you can use it to your advantage. They’ll then repeat these methods over and over for as long as you want them to, generating you more plaintiffs and more information about them.
These guys really are great to work with. They have a satisfaction clause on their website which states their primary goal is to leave you satisfied with their work at all times, and if you aren’t you can walk away from your partnership with them. You’ll also get your own personal account manager, meaning you will never feel as though you’re being left out in the wilderness. You’ll always have someone to talk to as a law firm, that single point of contact. This may sound a bit mundane, but it’s the kind of thing that’ll make all the difference when it comes to successfully attracting plaintiffs.