Today marks the welcomed return of Swedish singer, songwriter and producer Skott, whose infectious new track, “Bloodhound” is released today via her own label, Dollar Menu in partnership with Cosmos Music. Skott co-directed and produced the song’s moody music video with Paras IV, which was shot on-location in Rättvik, situated along the eastern shores of Lake Siljan in Sweden, where she grew up. Known for creating one-of-a-kind, hypnotic melodies, “Bloodhound” delivers in that department, featuring Skott’s signature vocals over delicate production. The track is a quirky nod to being your own master and caring less about what others think.
Filmed over a few days this past summer, the video for “Bloodhound” tells a fantastical tale of the small fictional town of Bloodhound, where residents begin to disappear under mysterious circumstances, all while the population of dogs seems to be growing larger. To help bring the story to life, Skott reached out to her fans around the world, who in turn contributed photos of themselves for the video’s “Missing” posters. In addition to Skott’s own two dogs, about 20 papillons were borrowed from a friend. For Skott, “Bloodhound” is her most personal video to date, even filming a portion of it on her ancestral homestead, which has been in her family for generations.
In the delicate process of writing and recording her forthcoming debut album, Skott searched for a way to release new music without having to compromise on her creative vision. When the opportunity presented itself, she ultimately decided to start her own record label, ‘Dollar Menu.’ Talking about this new chapter, Skott reveals, “It’s ok to show your teeth a little sometimes, and not worry too much about pleasing others or playing it safe, which I think many of us can find ourselves doing at times,” she continues.“I feel like starting my own label kind of runs in the same mindset. The song is playful and doesn’t take itself too seriously. I hope it resonates with some weirdos out there doing their own thing.”