For a dental practice clinic to grow and succeed, it needs more than 20 new patients each month. Interestingly, classic dental marketing strategies are not working anymore, as more clients are using dental SEO to get all the information they are looking for.
From the local services to the dental procedures, patients want to receive services from a knowledgeable doctor who can personalize their services.
Primefunnel pay per click management agency has helped countless of dental professionals with their marketing. Below is a list of tips, many of which will not place much weight on your pocket. Once you start using the following dental internet marketing strategies, patients will start streaming into your clinic more than ever before.
Benchmark your competitors
There are dozens of dentists out there who are more knowledgeable on dentist marketing through online platforms, and it is evident through their success stories. Visit their websites, sign up for their emails, see what their promotions are, and call their offices under the pretext of a potential client. Learn how they conduct their services so that you can do it twice better.
Build your brand
Your business is unique, and that is why its brand should be more than just a logo. Look for a color scheme, message across your premise, and advertising materials. Your profession should be more about passion and not money-driven.
One Calgary Orthodontist provides an excellent example of this. With all kinds of useful information for clients on their site, they show how you can create a brand around the idea of educating your customers.
Be part of the community
Chances are, your first clients will be people surrounding your office. For this reason, you should be an active member of the community to build a good reputation for your practice. People love giveaways, so ideas such as sponsoring a team, or donating to a community-worthy course could build a good name for your business.
Identify your target market
Right from the start, you had a specific group in mind. Are you into maternal or cosmetic dentistry? The answers to these questions will determine the demographic you want to serve. If you are more specific about your area of specialization, then dental social media marketing to the general public does not sound like a good idea.
Catch up with the new movers before your competitors do
Did you know that a quarter of the US population relocates to new places every year? In their research, the US Census Bureau revealed that most people moving to new places are more familiar with new-to-town dental SEO marketing postcards more than any other means of communication. Therefore, you should be the first to tell the new residents in your area that you have what it takes to offer the best dental needs and live up to your words.
Be precise in your message
By the time a prospective patient is visiting your page, it means they have an urgent need, or they want to bookmark your page for future reference. Always ensure you use a clear message which is easy for any layman to read and comprehend. Do away with jargons and distracting ads and use the more straightforward ones.
Most dentist marketing firms use blue and white, along with images of jovial people to complement their profession. Once you use those two colors, people will know who you are before they read your message.
Introduce your team in advance
People need to see the faces of people they are likely to meet once they book their appointment or walk into the facility. Besides a photo of three to four patients who are all smiles, should include a photo of your or your team. They will feel at ease and even identify you on the streets for who you are.
Tell your clients what they stand to gain
You may have a beautiful office with state-of-the-art equipment, but all this is vanity if they gain nothing from it. Do not just talk about the features of your office. Inform them on how they will benefit once they visit and how their lives will change for the better. Saying, “Leave with a healthy smile” is better than, “we use world-class equipment.” The first phrase is an assurance, while the latter is a showoff statement.
Why you and not anyone else?
In as much as your business should be profit-driven, this should occur at the expense of your reputation. Once in a while, it advisable to offer services at a discount. The number of patients streaming into your office as a result of this dental marketing idea cannot be compared to how much you will lose if you let dollars lose. Most offers you can include are free whitening and discounted new patient exams.
Include a call to action (CTA)
Now that you have exhausted almost all dental marketing strategies, you are likely to forget one thing; call to action. You may have noticed most businesses already assume their visitors already know how to reach them. Including a “call us to book your appointment today” or “Visit our official website to learn more about us” will not take much time and effort instead of placing your phone number and web address alone.
Optimize your dental seo marketing
Did you know that most people on Google never go past the first page? The only way to improve your dental SEO is by working with a professional dental marketing company that will help increase your rankings in Google. Use eye-catching titles and phrases to motivate clients to your page. For instance, “San Rafael dentist” is more SEO-friendly compared to “Dr. Madeleine Vicky.”
Most people are either too preoccupied with their work to keep an appointment reminder or ignore it altogether. It is your job to remind them through a postcard, a phone call, or an email. It may seem challenging at first, but it will work to your advantage.
With the current internet buzz, marketing dental practice has become a daunting task. Most old business may need to change their marketing strategies to fit into the corporate world or risk losing their businesses altogether.
With the right marketing tips, you will get more clients and gain more experience, thus sharpening your skills.
At PrimeFunnel.com, you will get all the marketing tools and skills to grow your dental business. Always remind your clients that your office is more patient-centered rather than a profit-making organization.
Primefunnel has also been mentioned in the following article detailing the best small business marketing tips.