If your restaurant is located in one of the most travelled to cities, then marketing strategies will be a game changer for your business. Since it is still tourist season, you can make the most out of it by using some key restaurant marketing ideas and trends. There are a lot of ways that will help you increase tourist business, as well as locally. Continue reading the article and you will find out some of those ways.
Working the social media magic
Social media platforms should be your bible when it comes to marketing. It is all about establishing a strong social media presence by having a consistent strategy. You can work with the different social media platforms in different ways, for example, with Instagram you can post creative and attractive pictures of your food that will lure in people from all around the world. Make sure to add hashtags of your city, because tourists tend to check Instagram hashtags to get recommendations in terms of food and places to visit. Moreover, you can use the advertising options of Facebook, Instagram and even Twitter. This will mean that you will have to pay some money, but you can think of it as an investment because you will be getting back more than you spend in the form of customers. Be smart with your advertisement strategy, in terms of the budget and parameters you set because this is the best restaurant marketing you can do.
Keep an eye on the ratings
Almost every restaurant out there has a page on platforms like TripAdvisor, Zomato and Yelp. Even if you haven’t made a profile on these platforms yourself, you will still find that it exists anyway. This is why you should actively take care of the profile, and monitor what people are saying about your restaurant. If there are negative reviews, you should be responsive to those as well as that gives the impression that you care about all your customers. Moreover, making sure that all the important bits of information are up to date on these pages is crucial such as the address, phone number and more. Tourists consider these platforms as their holy grail, and are often the first things they look at regarding anything they need to know about the city they are going to, which is all the more reason for you to be considerate of your profiles.
Get heavy with promotion
Keep in mind that tourists are looking for memorable experiences regarding their entire trip. And if this means that they have a memorable experience at your restaurant, then it is your job to provide them with that experience. You can either do this by going crazy with the décor of your restaurant, or having something outrageous on the menu. Whatever you decide to do, the step that follows after is what will make an impact which is promotion. Promotion is crucial when it comes to marketing because it will make people become aware of your restaurant. And if the item you are promoting is truly unique, then everyone will be intrigued to try it including tourists. This is how people became aware of Japanese cheesecakes, because they were all over the internet, making promotion one of the popular online marketing for restaurants.
Make use of comment cards