Wrapping up our series of premieres, we are joining forces with great fellas of The Rose Valley Thorns for the premiere of their new music video for “There’s An App For That,” a collision of old and new. It’s a song about wishing for something simpler in this overwhelmingly complex and technologically oriented world. The process of recording in live performance represents that raw authenticity that the song creates a longing for. A classic bluegrass feel captured through vintage ribbon microphones combines with the theme of modern day struggles with absorption in technology, creating layers of depth in this fun and energetic song.
As Joshua Bergmann comments “The idea for the music video came to us as we were organizing this big fundraising party to help us with the album’s expenses. We thought that this community gathering would really create a special energy that would be worth capturing, with the added little quirky theme that tied things together. Basically any concert you go to you have to look through a wall of glowing phone screens that’s being raised into the air. People often seem more infatuated with getting a cool picture or video than actually enjoying what’s in front of them, so we wanted to play off that in a sort of whimsical way, not harshly scathing anyone but more of just a light poke of fun. And actually the folks at the party were so engaged that I actually had to twist their arms into pulling out their phones so we could get the shots hah. In the end I think we captured some of that fun and loving energy that was there for us while still nudging some satire at the whole phone infatuation thing.”