Mixing country and folk music isn’t exactly a new idea, but it’s certainly been all the rage in the U.S. and Canada this year. At the forefront of the Canadian country beat this August is an up and coming duo called The Promised, whose single and music video “We Could Be In Love” takes a different approach to the popular fusion cocktail that has become such a staple of the 2019 sound. “We Could Be In Love” sports a uniquely agile string arrangement and vocal melodies that transcend the limitations of studio recording altogether, and while it doesn’t contain any of the bells and whistles that some would associate with mainstream country music, what it lacks in commercial fluff it more than makes up for in pure artistic substance.
This music video isn’t the most original that I’ve seen this year in the country genre, but it really doesn’t have to be. The shiniest gem in this treasure chest is the music; every facet of the string section’s play stings with an emotionality that we usually only hear in an acoustic singer/songwriter performance, and while the percussion makes only a mild contribution to the texture of the harmonies on the instrumental end of the track, it’s steady foundation ties all of the raucous components at the front of the mix together. This isn’t just a solid swing tune – “We Could Be In Love” is a sort of love letter to the country music of yesterday, and hopefully a glimpse into what it could become in modern times under the directive hand of an independent act like this one.
I wasn’t familiar with The Promised before seeing the video for “We Could Be In Love” just recently, but I’m very interested in hearing more of their work as they find their signature sound. I think that if they focus on just being natural and not on being the biggest hybrid band in the game right now, they’ll have the tools necessary to make something original and rejuvenating for country music in general. If one thing is for sure, it’s that their American brethren could definitely stand to learn a thing or two from the release of this single.