Can you talk to us more about your latest single “Hell’s Never Over”?
Yeah, Hells Never Over is pretty much four on the floor, an electronic element, catchy chorus, monster low end, and an Andy James ripping a solo. The song was written to touch on the topic of embracing whatever your going through and using that pain as a way to grow. Mental is talked about a lot but unfortunately still not enough. Look out for the people in your circle 👊🏻.
Did any event in particular inspire you to write this song?
For me it was dealing with my PTSD from combat. For this video we teamed up with Heart Support. They are an amazing non profit that was started by Jake the singer of August Burns Red. They provide mental health to music fans and musicians. Go to Heartsupport.com create an account and be the difference you want to see in the world. The only way that I can justify going through what I have would be to try and make a difference for someone else.
How was the filming process and experience behind the video?
We worked with Matt Zane in LA. The video was a lot of fun. The best story from the video was the scene when I was interrogating Tim, the drummer. Matt Zane said, “Rolling.” and I was screaming at the top of my lungs like an actual interrogation and immediately Matt Zane goes “Cut, cut!” I didn’t mean to scare the shit out of everyone but it was pretty funny. After some direction from Matt, we got it sorted. So the fun fact about the video is every time you see me in the interrogation scene I’m actually whispering.
How was the recording and writing process?
Coming from all this incredible bands and musical projects – did you approach this new group as a follow up or rather complete departure? Well we recruited Robert Kukla from Fredman Studios. We also has some help from Alan Sasha Laskow. Rob flew to Austin, TX for the vocals and everyone else tracked in their studios. It’s amazing what you can do with technology. For mixing Henrik Udd did the record. He did an amazing job. One of the best in the business.
You guys also come from different personal backgrounds – how does all of these gets to influence the music and writing on the band?
I think a lot of it is personality. Andy James knows exactly what he wants, Matt Snell is more whatever it takes I’m flexible, and I’m the pain in the ass because I don’t really believe anything is done and I like to try different things. So it’s a lot of compromising and for me personally I try things if they don’t work and you have something better I’m all about it. I just want the song to benefit. You have to trust the people you work with and respect them.
Does the new single mean we can expect a new material – how’s that coming along?
An entire record is done. We wanted to take a different approach and release one song at a time. The market for new bands is different. If we released our record everyone would would forget about us in two weeks. If I give you a new song every 4-6 then I can keep your attention much longer.
Any tentative release date or title in mind?
The collection of songs will be titled Foundations. Once the songs are all released and there is a demand for a physical we will do it.
Any plans to hit the road?
Working on that now hopefully spring 2020
What else is happening next in Unveil The Strength’s world?
Right now it’s just growing this machine and connecting with new fans. Grinding everyday.