Grammy-nominated recording artist Mayer Hawthorne has dropped the official music video for his latest single, “The Game.” Inspired by the classic film “The Princess Bride” and directed by Alexis Sepkovic and Pele Kudren, Hawthorne chose a different approach for the new video: making it one-minute long. In fact, the majority of the videos for his next few releases will be one-minute long out of respect for busy schedules and shortening attention spans. For those who prefer a traditional music video, a longer version is also available on YouTube. CLICK HEREto watch the official one-minute long video for “The Game” and CLICK HEREfor the extended version. Check out the first look of the video along with an in-depth interview with Mayer Hawthorne on Forbes.com.
“In order to successfully shoot this video, I spent the last few years developing an immunity to iocane powder,” Hawthorne shares with a laugh. “Huge shout out to Pele and co. for taking my preposterous idea and making it come to life. Rest in peace, William Goldman.”
The release of “The Game” earlier this summer marked the critically-acclaimed musician’s first taste of new music in three years and first official release via Hawthorne‘s newly launched label, Big Bucks. In another first, the track also denotes the first time he’s issued new solo musicsimultaneously with music from his other project Tuxedo (his funk duo with Grammy-nominated hip-hop producer JakeOne), who recently delivered their third studio album, Tuxedo III, in July. CLICK HERE to listen “The Game” on DSPs.