In order to have a good and perspective online business, you must ensure that you have and use a marketing strategy. The good strategy involves a lot more than just posting articles on the blog and giving out the promotions and rewards. Running a business without a proper strategy is a matter of luck, as it may happen that you are doing good but also that your business goes offline. If you are thinking of running the business for a longer period of time, then you should start thinking of the implementation of the efficient strategy. This article reveals 10 simple steps for making a successful strategy.
Define your goals
First of all, you need to set your goals through the form of a brief statement. This is because you need to define the ultimate goals you need to accomplish in the end. It will define your target audience, the appropriate content, and the benefits the audience gets from the content. Simply explain to target, the type of content, and the final results of the content that will they need.
Key Performance Indicators are a must
Through the form of milestones, you will know when you achieve your goals. The goals include traffic, SEO, sales or revenue, or some other things like email marketing. Usually, in order to achieve a certain revenue, you will have to measure it within the quarter or month. Also, the more signups you get, it means more leads and potentially more clients and more money.
Get familiar with your audience
The next step is to get to know your audience. First, get hands-on the info about your audience like age, gender, education, income so you could ultimately find out their key interests. Now, the best thing you can do, once you find out more about them is to get some feedback. You need to find out how they feel about the content you give them, their needs, and how you can help them to solve their problem. You must understand them in order to realize what they want.
Once you collect everything, the next step is to create the ideal customer persona. Include all the details, give it a customized avatar (for the sake of design) and present all the information. Once you do this, you will be able to identify the appropriate content for your audience, ways of helping them, and things you need to make them follow and trust you.
Analyze your position
You are having a lot of videos, podcasts, blog articles, and tweets, but you cannot meet your goals. That is because you have not analyzed your position in the market. To do this correctly, analyze all your postings, assess the success out of these, and identify all the problems and gaps in these. In addition, take a look at your competitors and see how they perform the work. Recreate their work, but do not copy and have no plagiarism in your content, as you will be severely penalized.
Find the best ways to reach your audience
You must understand where and how your audience interacts so you could get to them in the best possible way. In order to reach out to your audience, you must use social media. Unemployed professor’s prices for the professional articles may be great, but if you do not post these on the appropriate channels of social media, you will get nothing. You must identify your audience and look for the best place to present them with the content you prepare. Depending on the niche, it may be the best place to use Instagram, Facebook, Tweeter, or some other social media.
Choose the appropriate content type
Blog posts are the essentials of your marketing strategy, and these are more than valuable sources for getting good results. Tools like Buzzsumo allow you to craft ideal blog posts for your sites. However, it is not all about blogs and posts. Your site may require videos and podcasts to attract customers since the posts will not be enough. Therefore, analyze the competitors, see what users want, and craft the content accordingly.
Use a calendar for content creating
Planning is a half-done work, especially the appropriate planning. With the calendar, you will be able to know when it is the right time to publish new content. Google Calendar is the perfect choice for those who are not working huge amounts of content, but if you have a lot of it, it might be suitable to use Asana, for example. At the same time, users tend to change the most popular questions on a certain topic. For these reasons, use tools like Answer The Public tool to find out the most interesting questions and issues of the users.
Once you set everything and prepare, it is the time to produce the appropriate content. Write it, record, edit, and publish it in the end! The process of creation is much easier when you know what you need to produce and in which way. However, do not forget the SEO factors when working on your content, as these factors can greatly influence your overall rating on the web.
The schedule is a must so you could know what and when you distribute. There are different ways to distribute the content, from email marketing to the simple article posting. Email marketing is a fantastic way to reach out to your subscribers and potential clients, so make sure you use it. If you mention some of the industry influencers, never forget to let them know that you did mention them, before you even distribute the content. This is an excellent way to spread out the word about your content and your new promotions!
See the results in the end
Finally, you need to see the success of your hard work. Check through Google Analytics the performance of your content, see social activity related to your content, and assess the overall success of your campaign. Google Alerts is also a fantastic tool that you can use to check if your content is mentioned somewhere! Now, it is time to monitor your strategy and make upgrades accordingly! Enjoy your success and hard work!