Gambling has been present in humanity since forever; the sensations awakened by the possibility of getting a big prize by making a low bet is very striking, and for centuries it has evolved on all continents making the gambling experience a trending topic nowadays.
Also, gambling is often associated with a social activity, for example is very common that a group of friends or work colleagues make bets on significant sports events (the FIFA World Cup for example) or who’s going to be the next one in getting married. Either way, gambling is part of our lives in one way or another.
Modern gambling industry
The gambling industry as we know it today (amazing casino-hotels in Las Vegas, Macau and its mega high-stakes games, etc.) has massively developed within the last 20 years, with casino games like roulette, slots, blackjack or baccarat attracting millions of players everywhere.
In 2019 you can visit a comfortable 5-star resort with a casino in several countries, with the possibility of becoming a millionaire by hitting the jackpot every time you spin a wheel, or you can try your luck sitting comfortably in front of your computer or mobile device.
The Macau effect
China is the world’s most populated country, but unfortunately any form of gambling is strictly forbidden, with one big exception: Macau, better known as the “world capital of gambling “; Macau accounts for 27% of the global online gaming market share (combined Europe is 54% while the USA represents 12%).
The Asian casino industry is well-known for having games with exceptionally high bets (players from all over the world visit Macao because it’s the only place with such expensive games), and this model has been exported to other countries, for example, this year the biggest poker tournament in history was played in the UK with an incredible £1,000,000 buy-in.
The Internet revolution and gambling
It’s not a secret that our lives have changed a lot with the Internet revolution. Almost all merchandise is just a few clicks away, planning a vacation has never been easier, and placing bets from home is standard today.
Therefore, is not shocking to know that the global online gambling market represents almost $50BN (more than doubled the USA GDP), and has shown a steady 10% compound growth within the last 10 years (in 2009 the global online market was worth $20BN).
In 2019, players can virtually play any casino game from home, including live-dealer games which gives players the sensation of being in a real casino (it wouldn’t be shocking to see someone sitting comfortably at his place wearing a tuxedo while playing a high-stakes live-dealer baccarat game).
Casino industry forecast
If we look at the financial reports of the gambling market giants (for example, GVC Holdings PLC or 888 Holdings & Resorts), a trend can be identified with casino games as the most critical business, which represents 60% of the total income (in 2017 888 Holdings had an EBITDA of $107,1M, 10% more than in 2017):
The casino industry expects a growth of 6,7% CAGR (Compound annual growth rate), which will lead the entire gambling industry from $50BN to $70BN, an astounding number.
Therefore, players can expect several innovations in the offer, which will focus primarily on the safety of the games and fair play, along with a complete renovation of the mobile offer.
The main goal of the online casino industry will be to bring all the experience of a brick and mortar casino to the player’s mobile device or computer.
Why is there a renewed interest in casino games?
Several reasons have influenced a renewed interest in the whole gambling industry in 2019:
New developments introduced into the market every day, including new games, promotions, jackpots, etc.
Massive marketing campaigns on television, the Internet, with the presence of celebrities such as football players, singers, etc.
Regulation in several countries like the UK or Spain (on those markets, compound growth is about 8% annual) allowed the launching of legal venues and online casinos to play;
Every year sports events such as the FIFA World Cup, the Superbowl, draw the attention of millions of people interested in betting on the results.
All online casino game providers offer mobile clients, so it is effortless to wager from your phone from anywhere.