Home / News / Azu Yeché RELEASES THE VISUALS FOR HIS SINGLE ‘BLACK MARKETʼ

Azu Yeché RELEASES THE VISUALS FOR HIS SINGLE ‘BLACK MARKETʼ

Pic by Sara Lincoln Photography

Following the success of his last two singles, Azu Yeché follows with the video for ‘Black Marketʼ lifted from his EP which will be released in October. Watch here

Starting with a simple guitar, Azuʼs voice is given room to tell a story of a love thatʼs forbidden but still blossoms in secret.

Coming from a religious and traditional background, anything outside the norm was frowned upon. Interracial relationships, inter- tribal relationships, same sex relationships were (and still are) all problematic. In essence, it is a story about a love exercising and asserting its right to exist albeit on the sidelines.ʼ

On some level, most people live a part of their lives on the black market and in my own little way, this song is peeling away the shame people might feel by simply being themselves. Iʼve seen so many friends and family members struggle mentally because theyʼve had to hide their true selves to fit what they feel is expected of themʼ

The weight of its subject matter is juxtaposed with a breezy melody and a hopeful, uplifting and emotionally resonant vocal performance by Azu.

The video also depicts this story by focusing on a lesbian couple and an inter racial couple.

‘The guys in the video are my friends and I just wanted them to celebrate their story and truthʼ says Azu

Produced by Peter Lyons (Jodie Abacus, Peter& Kerry, LA Salami), the production wisely keeps things relatively simple and this allows the story shine especially when it gets to the glorious coda where a host of voices are singing ‘oh black market.ʼ

Topical without being preachy, deep without being tedious, Black Market reveals itself with each listen and proves itself the perfect song for the summer (and beyond). Black Market displays Azuʼs talent as a singer and songwriter in equal measure. With performances in the UK and Europe throughout the summer, 2019 is poised to be a great year for Azu Yeché.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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