Fusing the old and new school with aplomb, few rappers of his generation can go bar-for-bar with Nef The Pharaoh, and “Beat That Vest Up” is no exception – it’s a mob-flavored slapper which finds Nef unleashing his aggression, coming straight for the neck of an unfortunate enemy. The new track and video are coming in hot off his new album, Mushroom & Coloring Books (out 8/14 via Sick Wid It Records/EMPIRE), which spans 16 tracks and builds on the foundation of Bay Area rap music, spicing it up with a different sonic element on each summer-ready track. Watch here
Running the gamut from mob music to electro-funk to smooth jazz to Ibiza-friendly dance-rap, Mushrooms & Coloring Booksproves Nef’s endless adaptability, weaving his malleable flow between hits of acid bass, breaking into nursery rhyme patter, and even flashing a skill with melody when the occasion calls. The new album also includes features from Tyga, ALLBLACK, Sada Baby, Slimmy B, ShooterGang Kony, Scando The Darklord, and Rexx Life Raj and production from Brodinski, Apollo Jets, Montage, Djfresh, Jslappy, Koast, Konz Beats, and one of the Bay Area’s most reliable purveyors of regional fire, DTB.