Maybe its because the lifestyle and social economy they all gotten to endure throughout their lives, or maybe just like the big haircuts and makeup on the 80s Glam Metal scene, it has something to do with the aesthetic – either way, there’s no doubt that when it comes to rap music, money lust is at the very forefront.
Though a few rappers have gone for a much humble direction in the past few years (especially those in the more avant-garde and alternative circuit), who choose to go a much odd or the creative direction – there are still plenty of rappers that can’t help but blasting the money they have (or wish they did) with all hot girls surrounding them, some weed or drugs and everything that comes to be expected from the much, at this point, “cliché” rap culture.
For every quirky Tyler, The Creator vibrant or wild visuals that shows the personality from the artist, there’s a Lil Pump’s “Gucci Mane,” and this latter video is far from the most extravagant out there. Some iconic artists find the way to blend both the artistic and blings, for example, while not the most expensive (more on that latter), the Tupac’s “California Love” video is both iconic and it knows how to blend and toy with the concept of Mad Max.
With this in mind, we got ourselves on a crazy quest to figure out what has been the most expensive video made in the past decade, especially those songs that hit the Billboard charts. We’ve gone through some big financial crisis, which is a way of saying, we’re no longer in the 80s anymore (though nostalgia for that decade keeps finding its way through our current entertainment) and the raise of DIY style and aesthetic have brought a large creative boom, especially on the urban scene. Case in point, as I’ve been mentioning in this paragraph and the ones above, modern rappers tend to go for something less expensive. You may think your Drake, with all its popularity, would like to blow the minds of his fans with crazy CGI or production design, but to our surprise, his latest hit “In My Feeling,” for example, only got to spent around 2k bucks. Charlie Puth’s breakout song “See You Again” featuring Wiz Khalifa, which though minimalistic in its approach, still has a few pretty expensive cars on the background, only got to spend around 1k in its production. On the flipside, some of the earlier rappers from the late 00s are the one who got to spend some of the most cash in their videos. 50 Cents, has not one, but two videos at the very top with “Candy Shop” and “Pimp.” The most shocking of all has to be (one hit wonder?) Lil Wayne with “Lollipop” at a whooping almost 14k.