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Strategies to Build Customer Loyalty

One of the most talked about concepts in the business world is the question of customer loyalty. By building loyalty with your customers, you can establish a relationship between the company and the customer. The customer will eventually feel a sense of attachment to the company, which will lead to purchasing from their products or services more frequently.

To create a lasting relationship between the customer and the business, many aspects of the current business strategy needs to be taken into account; starting with strong and well-defined company values. Customers should feel noticed, and their should also be a strong team relationship between the business and the customer.

The importance of customer loyalty has grown over the years. The best way to retain customers today is to touch their emotions, make them feel good, and offer them any form of a personalized treatment, product, or service.

This relationship offers many benefits to businesses. Customers will begin to recommend your brand to their friends. When they look for a product you offer, they will continuously come back to you.

In this article, we will discuss the various tools that will help the company to consolidate its marketing and sales strategy through customer loyalty:

Social Networking

Social networks are where people comment the most on how they feel and share what they like. Therefore, it is essential to be present on social media to understand your customers and allow them to share tips and experiences with your business.

Being active on social media humanizes your business because you can share information directly to your followers (without focusing on just the sale of your products). You can also interact with them directly by adding comments, showing a sense of  trust in your clients. You may even reward your most loyal customers with public recognition and price reductions on your products online for other potential customers to see.

Another interesting option is creating raffles, product giveaways, or exclusive product discounts. If there is one thing we are sure of, it is that everyone likes to win prizes. As a result, participation in these types of competitions are generally quite high. In addition to getting your customers to try out your products and get direct feedback, you will increase the amount of talk around your products and services.

CRM (Customer Relationship Management)

CRM is a customer management tool that companies use to better understand their customers, such as their behavior, their tastes, their habits, and their history.

This tool stores all types of data that can be analyzed later to increase customer loyalty. They create a database that can be accessed at any time if certain information is needed from their customers.

An integrated CRM within the business allows companies to design new and personalized business strategies in order to improve the quality of the services they offer. These strategies are aimed at attracting new customers and building loyalty.

Nowadays, not using this tool will give you a huge disadvantage against outside competition. In a world where customer demands are growing, it is important to know their needs at all times.

Personalized Customer Service Experience

Customer service is one of the most important elements in business because it represents the direct contact with customers. This is the most effective tool when it comes to customer loyalty.

You must pay attention to your customer service throughout the entire buying process. From the moment of the purchase decision, even after the purchase is made, customers are often greeted with a big “Thank you” and a satisfaction survey so that the customer can feel valued.

Customer service strategies have changed dramatically thanks to the Internet. Not only is it important to deal with the physical point of sale, but also the “virtual” point of sale, that is now carried out through digital media.

Normally, companies opt for direct communication with the customer, either by making calls to their call center software from the Contact Us page or by message with a direct chat box on their website.

In this case, the CRM also plays a very important role in customer service. Knowing in advance the contact information of the customer will allow you to offer a completely personalized service. In addition, CRM can be integrated into the company’s virtual call center software and email marketing.

There is evidence that when customers are treated in a completely personalized way and are well informed, it will be much easier to retain them.

Email Marketing

Email marketing is another customer loyalty tool that has exploded in recent years.

This tactic involves sending a newsletter to customers via email. In general, these newsletters are usually received and deleted instantly by receiver. In recent years, they are often sent to the junk folder.

In order to prevent this, companies should look for products that have been purchased by customers, and focus the email marketing campaign based on other products or services that may interest them.

It is important to personalize the email by calling the person by name, and offering information that would be beneficial specifically to them.

The most effective option is to create a newsletter with weekly news and offers. You can also use this loyalty tip to offer discounts and promotions.


Emma Smith, PR and content manager at Fonvirtual. I’m interested in digital marketing, technology and international logistics. I enjoy writing for blogs where I spread the word of telecom services in international business.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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