Multi-disciplinary talent, artist and GRAMMY-nominated producer Victoria Kühne has unveiled the video for her brand new, debut single “Vice,” out now via her own labelVictoria Records. Like a fine art painting come to life, the “Vice” video, finds Victoria’s Venus character at the start of her journey to self-empowerment, complete with ecstatic sexually-enlightened energy, an anthemic chant, shuddering synths, neon beats and fabulous fashion looks from the likes of Gucci, Balenciaga, Louis Vuitton and even some of Victoria’s own designs from her brand, Kühne. CLICK HERE to watch the video, produced by Victoria, and check out Popdust‘s first look of “Vice,”which is from Victoria’s forthcoming Saints EP, due out this Fall. CLICK HERE to stream/download the song, which Victoria wrote and co-produced.
Victoria, a creative force and curator at heart, has established herself as the boss of her artistic vision, paving her own way as an independent artist, in-demand producer, songwriter and music video director, recording studio owner and more. Shining a light on Victoria’s female empowerment mindset, “Vice” – the first in a series of singles that tell a story of duality through a Venus creature – finds Venus bored in Heaven so she goes down to Earth to experience pleasure and sin. Touching on themes of pain and pleasure, power and temptation, and the idea of intentionally making decisions – whether good or bad – to experience life to the fullest, while always remaining in control. It’s fitting that the motto “The only way to get rid of temptation is to yield to it” hangs on the wall of Victoria Records, the label and world-class recording studio that Victoria opened in 2015, based in her hometown of Monterrey, Mexico.
“‘Vice’ is about how you come to a point of partying too hard and living on the edge every night, but it’s still never enough,” says Victoria. “You’re pushing it to the limit and being young. You’re completely in charge of your body and your decisions. It’s a nice intro to where I’m at.”
Saints EP Tracklisting: