Vevo today releases “YK Osiris: Young King” by DSCVR alum and newest LIFT artist of 2019, Def Jam Recordings’ YK Osiris. Vevo LIFT is an artist development program that identifies and elevates emerging musicians, by creating a series of original content videos. “YK Osiris: Young King” follows the release of “Worth It,” and is the second of three pieces of content Vevo will release as part of his LIFT campaign. The video follows Osiris through his hometown of Jacksonville, Florida as he explains his influences, aspirations and hopes for the future.
Vevo’s LIFT initiative connects today’s up-and-coming artists to audiences around the globe through video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Halsey, Khalid, Jorja Smith, SZA, Julia Michaels, Billie Eilish and CNCO.