Learning how to write professionally is an important process. Professional writing is required for many different reasons – online blogs, business web pages, job applications, and university applications, for example. Understanding how to write like a pro provides you with a boost. It gives flexibility and helps in both your studies and future career prospects.
Business writing, in particular, could lead to a whole career path – people provide quality freelance writing services for businesses and charge a substantial hourly rate. In this article, we provide 9 useful customer tips for professional writing:
1. Understand your target audience
Defining the target audience is imperative. Without knowing the target audience, your custom paper could have the wrong tone or content. This is something that can be done quickly – look at the paper subject. Who is it aimed at? What demographic of people will read it? For example, is it aimed at students or a professional business audience? This will help determine the writing tone and content.
2. Thoroughly research the writing subject
Research is hugely important. Without sufficient research, your writing could be inconsistent or even contain faulty information. Using a writing service can help eliminate this issue, but if you are completing the work yourself, spend adequate time researching the subject. Research doesn’t have to be extensive, but you should spend time looking on the internet for material to read. Anything you find shouldn’t be plagiarized, but you can draw from other sources to help create your own content.
3. Use a strong, certain, and active voice
Many writers fall short because they use a passive voice. A passive voice isn’t incorrect, but an active voice provides greater authority. Using a strong, active voice makes your text authoritative and bold. A passive voice, on the other hand, sounds weaker and less certain. This causes doubt and makes the reader feel indecisive about your text. An example of passive and active tones is listed below:
Passive – The car tire was changed by John
Active – John changed the car tire
4. Avoid using complicated sentences
Complicated sentences are difficult to read. If your text is packed full of long sentences, readers will lose concentration. This impacts the whole tone and readability of your article. Furthermore, your message and purpose can become lost. Ideally, sentences should be 20 words or less. Use short, snappy sentences – these sentences should concisely convey your point. Furthermore, refrain from using too many commas and semi-colons.
5. Use technical jargon only where appropriate
Technical jargon should not be overused. Writing a paper containing an abundance of technical jargon can overwhelm your readers. Furthermore, there is no guarantee that they will even understand what you have written! As a professional writer, you must know when to use technical jargon. Let’s say, for example, you write an article on a new type of machinery. The audience is the staff who will use said machinery. Technical jargon here would be appropriate.
6. Reinforce any opinions with statistics and figures
Business writing should contain facts and figures. When giving an opinion, or stating something as fact, the evidence is required. Without actual evidence, your writing becomes fragile and weak. Readers may ignore your opinions as they see it has no basis in truth.
This is why reinforcing opinions and facts is hugely important. For example, let’s say you have a paper to write about global warming. The messages you conveyed would have to be reinforced with facts about rising temperatures, glaciers retreating, and adverse weather conditions, for example.
7. Convey the main essay points concisely
Writers often fail as they do not convey their central message. Each paper you write has a certain theme, message, or underlying tone. This should be continually reinforced throughout the paper. Refer to your theme consistently and ensure the reader is clear on your message. A concise essay theme will have a much greater effect. Moreover, your audience is more likely to become invested in your text.
8. Use a professional spelling & grammar checker
Proof-reading is the last thing you have to do when looking at how to write professionally. Creating a paper packed full of spelling mistakes and grammatical errors are bad form. This looks unprofessional and could damage your reputation. Furthermore, readers could simply switch off – they may see the grammatical mistakes and lose trust in your abilities. Using a professional spelling and grammar checker such as Grammarly is therefore vital. This ensures your writing is perfect and free from errors.
9. Manually proof-read your paper
As a fail-safe, you should also manually proof-read your document. Relying solely on an automated spelling and grammar checkers is not good practice. Proof-reading your document ensures you can pick up on mistakes yourself. It promotes good writing and a thorough process. Proofread your document first and then use an automated spelling and grammar checker second.
Business writing is easy if you understand the nuances. The above tips will help improve your writing skills. You should now be able to craft superb quality papers packed full of well-written information. Maybe you could consider a career in writing, or simply use your new skills to further your current career path?