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PREMIERE: Bridal Party Release New Music Video For “Nectarine”

Wrapping up our series of premieres, we are joining forces with Bridal Party who has returned with the release of their new music video for “Nectarine,” a visually haunting video that captures the complex of love and relationships in this era through acting and subliminal imagery.

About the song, the band comments “Nectarine began as a song about our complex relationship to nature in the wake of globalization. The progression was written by Sean Kennedy, our dear friend and former keyboard player. Ali Calladine wrote and directed the video, with additional direction and cinematography by Latro Films. They created a surreal dreamscape based on our lyrical motifs, and shot almost all of it in the house Bridal Party met in. We’re super happy with their baroque interpretation of our aesthetic.

Victoria, BC art-pop quintet Bridal Party have always had the goal of making pop music they like. Now with the approaching release of debut full-length Too Much (due August 23rd on Kingfisher Bluez) the band find themselves at a critical moment: as songwriters and collaborators presenting their personal vision.

Principal lyricists Suzannah Raudaschl and Joseph Leroux formed Bridal Party with bassist and producer Lee Gauthier and drummer Adrian Heim in 2015. Jordan Clairmont joined on keys in 2017. Their initial EP release Hot Daze (2015) found chart success on college radio and some modest but promising support through placement on Bandcamp Weekly. Their second EP, Negative Space (2017) charted well and lead to six-figure streams of lead single Fruitless on Spotify. 

The band recorded Too Much over three separate week-long immersive studio visits in 2017 and 2018. This disparate recording process would ultimately undo and reform everything the band knew about their sound. A playful and unflinching lyrical voice was honed, drawing on themes of care and self-love as well as their sombre opposites. Each players’ particular handle on their instrument resonates without tuning out the chemistry of influence the members enjoy with one another. 

The resultant record is a vibrant collection of songs of uncanny intimacy, thriving from experimentation in studio that remains honest to the band’s live set. Whether it’s the confessional lyricism and feathery textures of “When I’m Naked”, the plaintive riddle and bedlam of “Armour”, or the celebratory disco of the title track, Too Much shines a light on the band’s interior joys and terrors in equal measure.

A broad sonic landscape that shares territory with Crumb, U.S. Girls, and early work of The Cardigans, Too Much is due Friday, August 23rd, accompanied by a relentless tour schedule. 

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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