People adopt to use social media daily for at least 1 hour. From our recent case study we found that, 54% of businesses start their product promotion online using sweepstakes in 2019.
Improve your skills fast to analyze any business buyer persona to get effective results. Modern marketing companies use surprise interactions with their niche targeted people to promote products. This method often called as guerilla marketing strategy. To improve your success rate with gorilla marketing, you need to find how to inspire modern audience to share your business message or new offer of your product with more friends. For newby marketers, the process seems hard to achieve. Isn’t it?
In the case of contest marketing, contest refers to small give away, big brand contest or for a sweepstakes. Small business owners have fear to start contest marketing. The real marketing experts say that, contest marketing is very cost effective one when you know how to run a contest in the right way.
Let’s look how to focus right traffic for your business using an online contest.
Are you ready to maintain your business over longer periods?
From our July 2019th recent case study, we noticed that 59% of new businesses get closed in maximum 6 months when they fail to achieve success in the earlier stage. We may tell starting a business online is not a big achievement. You need to maintain your business over time with your competitors to get real success.
You need to hire the right professionals to maintain your business. As a business owner, you should improve the ability to manage more people to do the tasks. When you do all tasks yourself, you can’t get right success in the right time. Keep this point in mind when you start your business online.
To make things speed up, hire at least 2 professionals to handle the tasks below. It’s time to catch super clients who has interest to pay on time for your services.
Find and list the popular contests around the world
Tell your professional team to start research to find the right popular contests around the world which suits for your business type. Proper work need over weeks and months to find the right contest types. Be patient and look the list of contest types you got from your professional team.
Check one by one and choose the right contest type for your business. Having enough contest types in your list is a must thing to compare several contest types. Places like contest girl and the balance everyday help greatly to find variety of contest types running online.
After you pick some contest types from your master list, check their reviews one by one on forum and social media sites. People who already tried those contest types surly share their thoughts on the forum discussion area. Read the reviews and pick the super contest type to start your contest online.
Where you want to run the contest?
There are several places available to run your contest. We listed some popular places to run your contests.
Facebook fan page is the first choice when you want to run contest on social media sites. It allows you to run contest easily using third party tools like wooboox and hootsuite.
When you choose facebook platform to run contest, you can easily detect fake votes coming from fake profile having accounts.
Some third party applications help to create unique rules for your contest. Using this you can smartly control fake votes coming for your contest.
Big brands run contest on their own blog. If you run contest on your blog, you can have full access to the contest whenever you want.
Few percent of marketers only use other social media platforms like twitter and others to run contest.
We recommend you to use twitter polls too because, the contestants can’t create more twitter accounts to vote for their entry.
When you run Email only based contests, you can get more email list. Remember that email based contests are not effective like facebook or twitter. When the contestant purchase emails list from any freelancer or company and he can use those emails to complete the voting process.
Untargeted emails not help for any businesses so you have to avoid running email only based contests on your blog/site.
Did you create right rules for your contest?
When you have easy rules for contestants, they will surly show their interest to join for contest right away. For any business, tracking competitors move is essential to get right results. Same as you need to check the current contest rules of your competitors.
Also remember to check how often they run contest and which platform they choose. Every single step is important and should move carefully to avoid initial mistakes. From our experience, we recommend you to create simple rules but use strong applications to filter fake votes.
You should mention everything about your contest with your fans using contest rules and terms. Many contestants think how to bypass voting script using online vote selling agencies. From this you can understand that creating contest with super security to filter fake votes is mandatory.
Find how contestants react to contests?
86% of contestants want to get prize in the smart way. So they check all the loopholes available to get more votes for their contest to win prize. When you have high quality prizes to the winners and you can get more contestants for sure.
Worthy prize offer having contests always have high contestants. Another point to remember is contest duration time. Set your contest duration length from few days to 1 week. Avoid creating long duration contests unless your platform is music related.