‘3d rendering’ is the common term given to a process of generating a virtual still image or animated sequence of images with the use of powerful computer hardware and specialised software.
One of the most prevalent areas where the use of 3d rendered imagery has taken a firm foothold, has been in real estate marketing and architectural concept design. The use of artist impressions for sales and marketing of property has become an absolutely indispensible and essential tool.
Industry leader Cleanpix Graphics – a 3d visualization studio located in Melbourne, Australia – explains the general steps that need to be undertaken to create an interior 3d rendering of a contemporary open-plan kitchen design…
While some people are under the illusion that the computer does all the work and the 3d artist has to merely press a few buttons, this is far from the truth. The technical process of creating this architectural computer generated imagery is fairly complex and labour-intensive, involving at least 6 major phases:
Creating a 3d model of the internal space
Applying colours and textures to the 3d model
Scene population (Adding 3d models of plants, entourage, furniture, accessories etc.)
Lighting and camera setup
Output retouching and post-production