Today, Marika Hackman unveils the video for latest single ‘the one’, directed byLouis Bhose (Michael Kiwanuka, Lewis Capaldi, Loyle Carner). ‘the one’ is the second single from Marika’s forthcoming third album ‘Any Human Friend’,out 9th August via AMF Records (Loyle Carner) and on Sub Pop in North and South America. Watch here
‘the one,’ is “probably the poppiest song I’ve ever written” Marika says. “I loved the idea of inhabiting this ridiculous arrogant rock star character who has totally fucked their career by writing too many sad songs.”The video for ‘the one’ sees the coming to life of Marika’s rock star alter-ego, within a machine that replicates. By the end of the video Marika is so repulsed by the augmented reality she’s created, she takes a baseball bat to it and destroys it forever.
Director Louis Bhose reflects on the process of the video conception,
‘Marika Hackman: I want to do a performance vid in a photocopier, where the imagined rockstar in me performs with gusto as the mediocre, let-down version of me watches.
Hack Video Director: say no more’
Displaying an unapologetic attitude and a more liberated sound than ever before,‘the one’ has been co-produced by David Wrench (Frank Ocean, The xx, Let’s Eat Grandma) and Marika herself. ‘the one’ shows why Marika is fast turning herself into one of the most interesting songwriters of her time. Layered synthesisers make this the album’s most unexpected musical turn, alongside Marika’s signature new wave guitar fretwork and Blondie style delivery, she’s never sounded as widescreen.