Elia Petridis, director and owner of Los Angeles production company Filmatics, and Jesca Hoop, an American musician and songwriter based in the UK, combined their artistic talents to create stunning visual stories to bring life to the songwriter’s musical perspective. The two artists have worked on five uniquely collaborative music videos together, each with its own aesthetic and cinematic style, expertly produced to match the emotional arch of the track itself. Their first collaboration, “The Kingdom,” is a tribal fever dream in which Petridis envisioned, and brought to life, the many alter egos within Hoop’s melodic story. Birthed in a dream-like state, it’s meant to capture a mirror image of how Petridis felt when she first heard Hoops music. “City Bird” explores the life of the homeless in downtown Los Angeles, where Jesca had begun her music career. With the use of visual effects like stop motion and claymation-esque props, it follows the story of a homeless boy, desolate and wandering the city streets, before eventually settling into an empty, ghost-ridden home.
The kitschy and colorful, “Hospital” bursts from the screen with kaleidoscope vibrancy and a hint of musical theater flare. Here, the focus was to capture the witty charisma and tongue-in-cheek phrases of Hoop’s lyrics with energetic cinematic storytelling. In a video all about attracting attention, it manages to do so in just a few short minutes. In the introspective and intimate video for “The Lost Sky,” Petridis and Hoop explore the emotional repercussions of infidelity. In the first video where Hoop expands her talents to acting, there’s a distinct emotional charge that lends itself to the story. On a loop of reliving the same story in different ways, it’s a hard-hitting reflection of how a marriage can fall apart. Gritty and poignant, “Red White and Black” is a political piece about the state of race in America. Petridis took the charged subject matter and turned it into a short action film, with an epic fight scene that depicts a culture of oppression and the struggle to break free from it.
Their most recent collaboration is a simplistic take on Hoops music that still leaves a lasting impression with viewers. “Outside Of Eden” was shot on 16mm film in a single live take, a decision that effortlessly captures the talent of Hoop as she harmonizes with 12-year old Justis’s ethereal vocals. Stripped down and tender, it’s a departure from the storytelling-heavy collaborations of the past, but one that captures Hoop in all her glory. Of the newest collaboration, Petridis says, “We wanted to do something sweet, simple, and innocent for Outside Of Eden to help preserve the youthful wonderment that the song is trying to protect. Inspired by videos on The Blogoteque, and being a longtime fan of the music, it was a pleasure to capture the charm and sincerity of Jesca’s live shows in this lovely public space.”
Elia Petridis and Jesca Hoop are both artists that strive to showcase their stories in a light that touches lives from start to finish. In their work together, they’ve used their visionary essence and introspective sensibilities to bring remarkable visual and musical stories to life.