Lloyd Cole will release his new album Guesswork on July 26 via earMUSIC. Today he reveals the video for his single ”Violins.” Looking for visual ideas for the video for the track, Lloyd stumbled upon The End of Civilisation by Douglas Gordon. Lloyd says: “It’s perfect for the song. What could be worse than burning a grand piano and filming it?.” It took a few months but Lloyd eventually tracked down Douglas who was preparing an exhibition in Paris. He gave the project his blessing. Lloyd then worked with FeltFilm in Toronto to edit and synchronise the footage. “I am so excited about this video. If I have a regret from the early years, it’s that I didn’t get more involved with our videos. These days I have to be, and that’s a good thing.” Watch “Violins” here.
“Violins,” a sublime slice of 21st century synth-pop, sees Lloyd take everything he has learned from his previous explorations into electronica, not least his collaboration with Hans Joachim Roedelius, and craft a beautifully simple infectious pop song that tackles our troubled times with trademark wit and Lloyd’s unmistakable voice.
Says Lloyd: “One of the glorious things about pop is that you have this wonderful uplifting noise which can actually address some fairly challenging issues and sometimes can do so quite elegantly.” He continues, “You realize over time that however much you second-guess yourself or try and pull yourself in whatever direction, it’s still you. If you have a voice, you can’t un-voice yourself.”
Lloyd Cole has confirmed 3 shows in the U.S. in support of Guesswork, with more to follow.
September 13 – Montclair, NJ – Outpost In The Burbs
September 14 – Sellersville, PA – Sellersville Theater