Best Social Marketing Strategies and Techniques for Musicians

Although it may seem like today’s musicians have platforms like YouTube, Facebook, and Instagram, where they can promote their music for free, it’s actually tougher than ever to reach out to a potential audience and future fans. Before 2000 or so, all of the promotional work and getting bands and artists in front of the people used to be done by record labels. However, while things are more challenging now, that doesn’t mean that you still can’t promote your art, especially using social media.

Social media usage isn’t going to stop anytime soon. In fact, it is growing all the time, because according to stats, there are over 3.2 billion social media users all over the globe. That means that social media platforms have huge potential when it comes to promoting music if you use them right. With that in mind, let’s take a look at some of the best social media marketing strategies and tips for musicians you can use today.

  1. Find Out where Your Fans Hang Out

If you are reaching out to the wrong audience, it won’t matter how good your music is or how solid your social media marketing strategy is because they simply won’t care. It would be like trying to pitch the best dissertation writing service to elementary school students. That means you are going to have to look into stuff your audience’s age, location, gender, as well as other factors which might help you narrow down marketing focus.

Figure out which social media platforms they hang out on and base your campaign on that, according to Essay Ninja social media manager, Chris Tyler. And how do you do that? Well, you could open up an account with one of the streaming services that provide in-depth analytics, which should tell you who and where your fans are, and even how they were able to find you, which is something even the best resume writing service can only dream about.

  1. Create Stunning Visual Content

Sure, it’s mainly about the music, but if there is one thing that hardcore fans and casual listeners have in common on social media it’s their love for visual content. Obviously, the best platform for stunning visuals is Instagram, which has been skyrocketing in terms of popularity. And since 71% of Instagram users are under the age of 35, it is very likely that your target audience will be using it as well.

What sort of visual content should you go for? Photos and videos from gigs, behind-the-scenes images, as well as pictures of your gear. Also, you may want to include some interesting stuff from the tour bus or inside the studio while recording new music. Interviews, Q&A, live streams, you name it. You can even upload an entire music video.According to their manager Tim Thornton, Ninja Essays reviews are so stellar because the company relies heavily on visuals like infographics and animation on social media.

  1. Craft an Effective Instagram Bio

One of the things most musicians don’t take advantage on Instagram is their bio. Now, while you don’t have to have Topresume review its contents to create a huge impact, you should still give your bio some thought. Instead of just listing all the generic information about you and your music, it would be a better idea to infuse it with personality. It should tell your story, which is completely different from everyone else’s, because that’s what will help your stand out in the eyes of potential fans.

Another reason why you may want to spend time tweaking your Instagram bio is because you can link to either your official website, one of your landing pages where you sell your music, concert tickets, or merchandise, or one of the platforms where you stream your music. Even the best essay writing service reviews its social media bios in order to remain relevant.

  1. Make Use of Instagram Stories

Instagram stories are all the rage nowadays, which means they are the perfect opportunity for you to promote your music. Sure, their format might be short, but that doesn’t mean that they can’t be effective. What can you use them for? Well, pretty much anything from announcing your latest tour, gig, single, or album, to playing short snippets of songs and images of your band’s merchandise. According to essay writing services uk, Instagram Stories also enable you to show up at the top of your followers feed, which means additional exposure.

And you can make them interactive by putting together quizzes and polls, as well as hosting Q&A sessions for your fans in order to keep them engaged and establish a more personal relationship with them.

  1. Interact with Your Fans

This one is pretty obvious, but we still feel the need to point it out, just because it’s so crucial. Not only will they appreciate you taking the time to respond to their comments and messages, but it can also serve as a line of communication through which you can receive feedback regarding your latest single, answer inquiries related to your merchandise, and simply show that you appreciate their ongoing support. Even if you have already established yourself as a well-known artist, you should still take some time during the day to interact with your fans.

  1. Be Active on YouTube

This is one is pretty much a no-brainer if you are a musician. Although you may not think of YouTube when considering your social media activity, it is still a huge community where you can not only post your latest music videos or live performances, but also interact with your fans. On top of that, you can use the description section to direct your fans to your website, merchandise page, or pages where they can purchase your music.

To make your YouTube presence appear more professional, optimize the thumbnails of your videos. One of the most eye-catching ways to do it would be to add overlay text. It will certainly grab anyone’s attention, and it shouldn’t take too much time to do it. Finally, another way in which you can gain exposure, at least when you are first starting out, is to cover some of your favorite artists. That way, the video of you covering that song will appear inside the search results of the people who were looking for the original author. If you do a good job, they might be compelled to check out your original work.

Final Word

As you can see, by investing some time and effort, as well as by following the tips laid out in this article, you will be able to get your music out there and share it with the world. Good luck!

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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