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Start-ups That Are Using Technology to Reinvent Entertainment

With the rapid technological advancements being part of today’s society, it’s not a surprise that we see more and more modern technology being used in the office. Not only are the new gadgets useful for making office work easier, but they’re also key to reinventing entertainment. There are many different types of modern technology used by start-ups to change the way fun is had by all. Below you can find some pieces of examples of just that.

3-D utilization

Knowing how to forecast sales is a vital part of doing business. However, so is forecasting new technologies and advances. For example, today there are companies that are using tech not only to enhance people’s user experience, but to actually bring it to life. Now, we all know how 3-D tech has been used in the movie industry. However, there are now start-ups that want to push the envelope. The start-up company Urus is working on technology that will make it as though scenes from both movies and form video content are being presented right there in your living room.

The technology Urus uses modifies your home scenery with 3-D imaging, making it seem as though you are right there, in the movie.

VR and AR

Virtual reality has been popular for quite some time now, so it’s no wonder it made its way into the office. It’s usually used when testing other new pieces of technology, as it allows the user to experience it on a whole new level. VR is also extremely fun as it brings your imagination outside of your head. Suddenly, you’re in a whole other world where nothing is too abstract or unfamiliar.

Of course, no matter how enticing it is, using VR too frequently can result in psychological injury in the workplace. As well as the loss of spatial awareness, it can also cause dizziness and disorientation. Nausea and eye soreness are also pretty common. In some cases, over-using it can even trigger seizures. Even though VR can greatly help in the office, it’s important to stay safe while using it.

As far as AR is concerned, there are certain projects (Eyecandy’s augmetn.tv project) which allow you to access digital overlays when you’re watching TV. You just have to point an AR-enabled tablet or smartphone at the TV screen. This can give you extra stats and data on the shows, sports matches, and documentaries you may be watching.

Furthermore, you can get other functionality, like letting users shop for clothing they see that a character on their screen is wearing. You can get data on its price, type, or even places where you can buy it.

Gaming

Video games deserve to have their own subsection whenever one talks about new technology and entertainment. There are many companies that are working on modifying and creating games with VR and AR optionality. In fact, there are many that are made with the sole purpose of revolving around these functions. Anything from shooting games to good old sword and sorcery. There are of course sports games, fencing games, games all about racing…

However, even the fun you get form having a conversation with a stranger has been improved with new tech. Chat rooms are now created with the sole of intention of having its users utilize VR. Namely, with a VR headset, you will have a much more visceral, real reaction when interacting with people in a chat room. You will technically be almost able to feel and touch them. This can then further lead to a much more organic way of interacting with people online. Even if the avatars used in these chat rooms are most clearly fake, its undeniable that the reactions people will have when using these technologies when interacting with people like this are more pleasant. After all, at least you’re not looking at a still image but rather at something moving and (kind of) breathing.

Blockchain

Now, blockchain is most often associated with cryptocurrency and Bitcoin. However, it has other applications, like, for example, creating a very secure record and archive of your transactions.  For example, the company TaTaTu uses blockchain as an incentive for its customers. A company focused on home entertainment, TaTaTu hands out tokens to consumers who are enjoying video games, music, or movies through TaTaTu. Then users can use these tokens (based on blockchain) to buy products and services in any affiliated business (or basically any retail shop that accepts TTU blockchain crypto).

And of course, investing in blockchain can yield great results, but the takeaway here is that there is now a precedent towards approaching entertainment. You have a larger incentive to watch consume your entertainment at home, while still getting something more out of it (besides fun).

Conclusion

Regardless of what kind of technology your team finds themselves using in the office, it’s bound to give them a fresh outlook on entertainment. Make sure to research the positive and negative effects thoroughly so as to get the most out of the technology as possible. Avoiding work injuries is a priority, no matter how efficient using a piece might be.


Alexander Hunkin is an Australian based startup advisor with in-depth experience in growing business. His meaningful and strategic advices have helped in setting and growing many startup companies in Brisbane and Perth. Alexander is also a content creator for different niches. The top ones are business, career, finance and marketing. He aspires to share his experiences and is always on the lookout for the next opportunity to enhance his skills. When he isn’t busy working, you can find him cooking exotic meals, scuba diving and cycling.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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