Described as “the love child of Tricky and Lana Del Rey”, Ida is rapidly gaining an international following and the attention of the music industry; having recently been awarded the Emerge Artist Development programme, by Brighton based music charity Audio Active, supported by local legend, Rag‘n’Bone Man.
Inspired by David Lynch films, stories of the occult and literature, Idacrafts dark and ethereal electronic pop music that is truly in a lane of it’s own.
Her sound has been described by Mixmag as “part trip-hop and part trap”, and while she acknowledges the influences of these genres, her uniquely jazz infused voice evokes nostalgia, with production that takes us to the future.
Having already seduced us with a wave of strong and provocative singles under her Mëi pseudonym, Ida now returns to her suitably sombre and forlorn aesthetic with the release of her latest single ‘Mt. Whitney Motel’.
Drawing on her American roots, Ida’s dreamlike lyrics are often set in an imagined timeless American landscape, playfully plotting the lives of characters from an unwritten movie script, and where she channels her alter ego Jane Doe – an anonymous traveller who journeys through the seldom-seem back lands of North America – only for her adventures to become ill-fated and cut short.
Continuing the tone of her previous singles ‘3 Star Hotel’ and ‘The Rapture’, this latest chapter in the Jane Doe saga proves to be one of her most eerie and heart breaking to date. With her haunting voice layered softly over a bed of lightly played piano keys, the single slowly introduces a atmospheric trip-hop-style production, only adding to the sombre and emotional energy of the release.
Offering some insight into her latest offering, she adds, “The song ‘Mt Whitney Motel’ tells the story of an unidentified sex worker who has been murdered in her motel room. The song is about unsolved disappearances and homicides involving sex workers and Jane Does who are seen as less worthy of a real investigation. Mt Whitney Motel is about exploring the mind of the Jane Doe and the story behind her rather than focusing on the actual murder: her struggles with addiction, domestic abuse and her feelings of hopelessness.”
Ida has also recently collaborated with the live visuals specialists As Described (Portishead), who have worked with her to create live projections that can make her sets even more immersive.