As the world has been confined to 5-inch screen of mobile phones, it has become imperative for businesses to make their brand presence on mobile. It has become a necessity for them to invest either in mobile website or app and reach to a wider audience.
But, the question that arises here is – What to pick for your brand mobile presence: Mobile website or Mobile app?
Both the options are highly considered by startups and established brands to target their audience and boost higher revenue. This gives a clear indication that making a choice is tougher without getting a comprehensive knowledge both the options and their associated pros and cons.
So, taking the same thought forward, we will look into the benefits and limitations of having a mobile website or application and then, ultimately consider the deciding factors.
So, here we begin with a brief introduction to Mobile website.
A Mobile website is a collection of browser-based HTML pages that are linked together to provide users with the right information. These websites are accessible via browser over the Internet, just like any other website.
But, there’s a difference between a mobile website and a standard website. Unlike other websites, mobile websites are designed specifically for mobile devices. These websites provide the opportunity to access native features, use touch-screen interface, and more to enhance the user experience.
Now, as we know what is a mobile website and how is it different from other websites, it’s the right time to unveil what makes them useful in the business world. Or better say, the benefits of having a mobile website for your business.
Advantages of Investing in Developing a Mobile Website
Ease of Use- Mobile websites are simple and beautifully crafted, which helps users to find the relevant information easily and swiftly.
Lower Loading Time – Unlike standard websites, mobile web are compatible with the device they run upon. This speed up the loading process and make it possible for users to access the information at the earliest.
SEO-Friendly – Alike standard websites, mobile websites are also SEO-optimized. This implies, they can take advantage of keywords optimization and other such SEO activities to appear on the first search page and thus, get the attention of a wider audience.
Competitive Advantage – Although various brands have integrated a website to their processes, not all the websites are mobile-friendly. In such a scenario, creating a mobile website can give you a competitive advantage and help to gain limelight in the market.
While these pointers clearly shows that every business should add a mobile website to their business, it is good to know about its limitations also.
So, taking the same thought forward, let’s look into what are the limitations of mobile website development.
Disadvantages of Having a Mobile Website
Compatibility – It’s true that mobile websites are designed as per the structure and features of mobile devices, there is a limitation. A mobile website cannot be compatible with every device and OS version, provided various new smartphones and OS versions are launched every year.
Offline Accessibility – Mobile websites run over the Internet. Because of this, it becomes a challenge to access its features and functionalities when there is poor or no network. So, it is better to skip investing in mobile
Now as we have taken a glance into the world of mobile websites, it’s time to turn towards mobile applications.
A mobile app, as defined by Techopedia, is defined as a software/application that are designed specifically for Android and iOS devices. They use native device features, integrate with cutting-edge technologies, and hence, provide us with an exceptional native experience.
With this attended to, let’s uncover what are the benefits of mobile apps to the business world.
Pros of Investing in Mobile App Development
Personalization – The biggest advantage of introducing a mobile app into your business processes is personalization.
The mobile applications employs the native device features like push notifications, in-app messaging, geolocation, etc. This helps the businesses to personalize the customer experience and thus, increase the chances of sales.
Security – Unlike mobile websites, apps are tested from security front using the finest of tools and technologies. Because of this, they provide users with a far secure experience.
Offline Accessibility – Another advantage of mobile apps for the business world is that these apps are accessible in offline state also. As a result, businesses find it easier to remain in touch with their users and enhance the conversion rate even when the users are in a poor Internet or no network zone.
While these are the advantages of investing in mobile application development, there are various disadvantages of mobile apps – about which we will talk in the next section of this article.
Cons of Having a Mobile App
Higher Development Cost – A mobile application, unlike mobile website, is integrated with native device features and advanced technologies to deliver a seamless user experience. This increases the time and effort required for developing an application, which eventually results in a rise in app development cost.
Maintenance and Support – Another limitation of mobile applications is that you cannot take a backseat once your app is live. You have to keep an eye on the bugs, user experience, and other considerations and update your application accordingly.
Now, as we have covered the basics of both, it’s the right time to look into factors that will help to make the right decision.
So, here are the factors to consider to decide what is best for your business – Mobile website or Mobile App.
Mobile Websites vs Apps: Factor to Consider for Making the Right Choice
Target Audience – If your target user base is using only Android or iOS powered devices, it is better to go with native mobile application development approach. But, if you wish to cater to the needs of the audience of both platforms, mobile website development is a profitable deal.
Speed – If speed is a crucial element of your business mobility solutions, it is better to pick mobile app over website.
Native Device Features – Features like Push notifications, Camera accessibility, In-app calling, etc. are generally not available in the case of mobile websites. So, if these native device features are necessary to be introduced in your business solution, go for mobile application development.
Offline Accessibility – Again, offline accessibility is not possible in the case of mobile website. So, turning towards mobile app is the right decision.
Budget – Another factor that clear the clouds of confusion and help in selecting the right solution for making your brand presence on mobile is budget. If you have low budget, building a mobile website is a better choice over mobile app.