I’m amazing, thank you for asking! I’ve never been busier with my upcoming North American tour for Boys of Summer and my single “Obsessed” releasing this Friday, life is insane in such a good way.
Can you talk to us more about your latest single “Obsessed”?
“Obsessed” is a track written by Alicia Madison after collaborating with her on this personal story that inspired the track. It was my first time dealing with a teenage romance gone wrong with toxic behavior and I was lucky to recognize the signs and listen to intuition that something wasn’t right.
Cell phones and apps can be tracking devices for teens and “Obsessed” explores the way someone can use them as a tool in the wrong way.
How was the filming process and experience behind the video?
It was incredible! The video was directed by David Wept and produced by Sediment Creative both of NYC.
It was a big scale production, renting out a high school in Manhattan for the school scenes, full cast and crew, wardrobe stylist, hair and makeup artists as well as renting a mansion in Long Island for the house and party scenes.
I made many friends on set and the experience was something I’ll never forget. The shoot couldn’t have gone better! The video will debut this week, hope you love it as much as I do.
How was the recording and writing process? Did any event in particular inspired you to write this song?
It’s so well-orchestrated by my manager I can’t even tell you. Alicia Madison who’s an EDM / dance recording artist herself also under the Big Management label, writes most of my songs. She and I have brainstorming conversations about the concepts I like to explore.
I tend to play against type so I really like tracks that involve a girl being strong instead of her being played or saved.
Alicia is able to help me spin those concepts into lyrical gold, once she has lyrics written I go back in and put a few teenage feels on things. She really gets me and captures my vibe.
What was it like to work with The Martianz and how did that relationship develop?
Getting to work with them is like mind-blowing. They are incredible and when they heard my version of their track they loved it. I was not the first person to record the track, but I’m the last, because they felt I did it justice.
Do you tend to take a different approach when you are collaborating with someone else rather than working on your own?
I don’t really work on my own anymore. I did a few tracks on my own before signing with Big Management but they were just that, starter music. It’s so challenging to be an indie artist and try to compete with the popular hit makers of today. At this time in my career there’s a machine of people grinding away, gears turning to help me achieve desired goals. From my manager to my song writers, to my branding agents and publicist, office team at Big Management who keep my socials on point, right down to stylists, my photographer Nolen Ryan to my lawyer, publishers and several other key people all in synch working towards the goals. And it feels like nothing I’ve ever experienced to be lucky enough to have them along with me.
How much does background as a Latina gets to influence your music as a whole? Do you always seek to throw in a few winks?
To be totally honest what I love most about my South American / Uruguayan roots is that I’m not your cookie cutter girl. My ethnicity gives me things like a curvier build and super wildly thick hair and maybe even a slightly raspier voice… I like being aligned with the girls who reach out to me and say “you inspire me because you look just like me and it makes me feel like if I work hard I can do it too.”
As far as sound, it hasn’t yet played a part but I absolutely want to incorporate it into a track down the road – it has to be an authentic sound.
Does the new single mean we can expect a new material – how’s that coming along?
Alicia Madison, my songwriter flew to Miami just this morning to write my next 2-3 tracks with industry music giant Kevin Rudolph. I’ve sent my wish list, song concepts and sound ideas – now we wait for them to work it into something magical. Then I’ll go record in late July between the two legs of my tour.
I have several other tracks by both Alicia and the insanely talented Singer/Songwriter Lachi, which I’m dying to release. The roadmap for release remains a mystery until my manager decides which one when and so forth. There’s a secret formula I don’t yet know.
Any tentative release date or title in mind?
I wish! We should have news of my next release soon. Hopefully it’s my track Cinderella, but I’m not certain.
Any plans to hit the road?
Leaving in less than 2 weeks for the west coast leg of Boys of Summer tour!
What else is happening next in Gigi Cesare’s world?
I have an app launching that gives my fans exclusive access to me, chats, photos, unreleased music, merch and more! I’m probably embarking on a fall tour and hopefully an acting gig or two coming up. 2020 is shaping up to be more fabulous than 2019. Thanks for having me, Vents Magazine!