Emerging artist Sage arrives today with a brand new single and music video, “Burning Sage,” his third official release following “Gone Baby” (with a visual companion filmed on Kesha’s Weird & Wonderful Rainbow Ride) and “Safe,” the politically-motivated collaboration with his sister, Kesha, alongside rapper Chika and in coordination with March For Our Lives. The “Burning Sage” video and audio version are available to stream now on all DSPs.
The video for “Burning Sage” was filmed in Sage’s hometown of Nashville, TN and co-directed / edited byJonah Best (Avril Lavigne, Gavin DeGraw, Wrabel) with Sage’s older brother Lagan Sebert. In the video, Sage is seen riding on top of a spray painted gold car as a nod to Kesha, where in her debut music video for the No. 1 smash hit “TiK ToK,” she rides on top of the gold 1978 Pontiac Firebird Trans Am she received while negotiating her record deal in 2005. Sage was six years old when he appeared in Kesha’s video, and recalls that when he was young, Kesha told him that he could use the Trans Am when he became old enough to drive. The car has since broken down leaving him to his own devices. “Riding in my Firebird, speeding through the underworld,” Sage sings proudly in “Burning Sage.”
On the release, Sage says, “This video was always inside me. It’s the perfect peephole into my twisted psyche. The video is a ‘fuck you’ to any type of conformity or anybody who tells me what I can or can’t do something. We shot the video in one day with all my friends, right in the neighborhood Kesha and I grew up in. It just felt perfect for my first video. I originally asked Kesha if I could use the real Firebird for the video, but sadly it’s broken down out in her garage, so I spray painted my 2005 Hyundai Accent (my first high school car that I worked at Five Guys for a year to buy) as a parody of ‘TiK ToK’ because Kesha had a gold car in her first video (that I was in, lol) and I thought it would be a really funny nod.”