Hip-hop today is full of copycats: excessive bass, big 808 kicks, and bland songs without a message. However, in the underground, those willing to look for it will find real musical treasures. Jae Mansa – a two-man team consisting of Daron “Jae” Johnson and Brandon “B” Boone – is one of those pieces of gold in the North Carolina scene. Staying true to their ethos, the two are cousins who have shared a close bond as they grow in to mature professionals.
Jae Mansa take influence from legends like B.I.G., Jay Z, Wu-Tang Clan, and 2Pac, as well as modern superstars like J. Cole and Kendrick Lamar, to create their down-to-earth sound. Their clever sampling, carefully sequenced rhythms, and authentic recording techniques come together in songs that tell stories only they could tell, expressing their true views and personal experiences. Now, Jae Mansa have accumulated over 10 million total streams on Spotify and are signed to Atlanta-based record label EOARN Entertainment Inc., where they’ve released the EP Yung Kings.
Jae Mansa create hip-hop with substance that’ll make you reflect, and “Yung Kings,” the EP’s title track, is no different. Here, they rap about working hard to create a better life and future, waiting for that opportunity to knock. In the “Yung Kings” video, Jae Mansa show us the reality that they and their friends grew up with: gambling, police brutality, and riots. It’s not pretty, but they know they can get out of it.
Jae Mansa - YUNG KINGS (OFFICIAL VIDEO)
We’re also sharing the clip for “Fate” which features A-Lex. Here, they tell us about the folks who don’t understand their truth, and how nothing will stop them from achieving their bigger visions. The “Fate” video shows young kids who are determined to go after their dreams – being a billionaire or becoming a doctor – even when their teacher doesn’t believe they can make it.
Jae Mansa - Fate (Official Music Video)