Editors have today unveiled a slickly choreographed, supernatural video for their new single ‘Frankenstein’, out now via Play It Again Sam. The kinetically crackling track, described by frontman Tom Smith as “a song of joy and escapism – a cartoon song for the freaks, the different and for the night”, comes ahead of a summer filled with festival performances across Europe, and sees the band continue their dazzlingly prolific, recent creative streak.
The video, directed by 2018 Latin Grammy winner and 2017 Grammy nominee Greg Ohrel, is a suitably uncanny, modern take on Mary Shelley’s classic Frankenstein. It follows a policeman through his daily routine of mundanity and ultra violence. Breaking this cycle is his passion for the dance routines of a recently deceased pop star. He makes the decision to bring her back to life, exhuming her body and uploading her old dance routines into her cadaver. He lives happily with his zombie bride for a giddily happy period, their dance routines weaving into his daily existence. Heartbreakingly, she gains sentience and he is forced to make the toughest decision of his life. Greg says “We’ve been so lucky to work with Editors on this. They’ve been supportive throughout, with a crazy idea like this it only works if you go 100% and they made that happen. This is about fan obsession where we’ve turned the extreme into the ridiculous!”