INTERVIEW: Gone Sugar Die

Hi guys, welcome to VENTS! How have you been?

Mike: Hi, We’ve been great.  Finally got our first single out there into the world and have been getting some great feedback.

Can you talk to us more about your latest single “Heartbreak Jewelry”?

Patrick: It started one morning when Mike and I were hid away in my loft up in Canada. I was learning EDM production and trying to make creepy synth noises, then Mike came over and made me keep the loop which ended up being the intro. I literally had my hand hovering over “delete” on my laptop, haha.

Did any event in particular inspired you to write this song?

Patrick: Probably just an accumulation of terrible dating experiences. I gave an ex a locket necklace before they dumped me, and I was thinking recently about how something that held so much emotion at some point now is just worthless metal.

How was the filming process and experience behind the video?

Mike: We were making t-shirts for our first show and some of the doodles and drawings we made we thought were kind of fun.  We decided to take the idea one step further and see if we could animate them, that worked out pretty good, so we decided to just make a whole little story to go along with the song.  It’s pretty cool what you can do with some paper, some magic markers, a phone camera and some editing software.  The best part about stick figures is they don’t complain when you make them work long hours.

Do you tend to take a different approach when you are collaborating with someone else rather than on your own original work?

Patrick: To me, it’s way more comfortable. I am not the most sane person, and being locked up alone in my room with a guitar or laptop gives me too much material to the point that I either delete it all, or end up in “demo purgatory”. When you have different minds contributing, it’s like their own personal Instagram filter modulating the song and where a “band” sound comes from, over just a songwriter.

Speaking of which, would you call this a departure from your previous musical projects?

Patrick: Well, I’ve never put out music I really liked before this, so that’s definitely different.

How has Deadmau5 and Dirty Vegas influenced your writing?

Patrick: Everyone’s so afraid to be associated with pop music now because they don’t wanna ruin their indie cred. It’s like, fuck, Kelly Clarkson has guitar as the main instrument in her biggest songs. That’s why I hate these revivalist bands who claim to be preserving guitar music when it never left; people just got over ACDC and Foghat. Most of the bands on alternative radio now are more pop than pop-stars were a few years ago. Look at Katy Perry! I grew up going to parties where I was made fun of for playing guitar, and as soon as I learned how to make beats everyone wanted to be my friend. Plus I don’t wanna sit around and hear about someone’s shitty guitar pedal or tube amp, and with electronic music I can put my headphones on and ignore everyone. We did a cover of a Dirty Vegas song when we first started that Steve, their singer, told us was great and that kind of gave us some extra confidence, too.

Does the new single mean we can expect a new material – how’s that coming along?

Mike: Definitely. This song is off our already finished EP which has some great tunes on it and will be released soon.  Beyond that we are always working on new material both for live and for future recordings, it’s always good to have stuff ready to go cause you never know when the next opportunity to record will be; better to be over prepared than under.

Any tentative release date or title in mind?

Patrick: In all seriousness it could be released now, or in like 10 years, haha. But, yeah, we have an EP called “Blaack Heaart” like Mike said.

Any plans to hit the road?

Mike: We will definitely be hitting the road as much as possible.  To start we are going to do some southern California shows this summer, but we are working with our agents on a plan to take us all over, including Germany where we have a deal with our label Revolver (Rough Trade Distribution) to release the EP.  From the get go we always pictured Germany as one of the places we should get this thing going and its crazy for us that it will actually be happening.  We are very excited.

Watch here

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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