Dubai-based alt-R&B artist sobhhï has today unveiled the neo-noir video for his ‘2019 freestyle’, revealing a visual treatment for his most hip-hop-oriented release to date. The video serves as an introduction of sorts to his recently launched record label and luxury streetwear brand – NUIT SANS FIN (which translates to “night without end”) – which is slated to become the preeminent hip-hop/R&B label based in the Middle East. Watch HERE
The ‘2019 freestyle’ video was directed by sobbhï himself, showcasing his creative talents across a variety of mediums. Best known for his emotive “Trapsoul Nocturnal” R&B-inspired offerings, sobhhï taps into his hip-hop sensibilities for the ‘2019 freestyle’, exhibiting an impressive knack for worldplay and effortless, unhurried flow over a self-produced 90s-era boombap beat. The video is largely shot in black in white, with occasional bursts of color that add notes of vibrancy, reflecting the luxury chic vibe of Dubai. sobhhï and his NSF compatriots are seen gallivanting around the city with a cohort of models, revelling in the extravagant nocturnal and hedonistic lifestyle that defines the brand.
sobbhï shared some words about the sentiments behind the track & recording process:
“On A Tribe Called Quest’s record “Jazz”, Phife Dawg (RIP) says “it’s 1991 and I refuse to come wack.” Decades later, I’m reflecting on how that’s exactly how I feel about 2019. This is the opening scene of the video. This track was self-produced, using 90’s breakbeats and sampling a voice note recorded directly to my iPhone. The full mix was run through 30IPS tape to give it a Lo-Fi vintage feel.
Filmed in Dubai, New York City, and San Francisco, the video “2019 freestyle” is a foray into the NUIT SANS FIN movement. I directed this video with the intention of amalgamating themes of luxury streetwear, nocturnal life, and metropolitan culture in a neo-noir montage with break beats and lazy raps playing the role of soundtrack. This video is a summary of who we are, what we’re pursuing, and all the moods in between.”