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INTERVIEW: SERA

How would you classify your music? 

My music is loosely Americana, folk, singer-songwriter, and I sing in English and Welsh. I try to be imaginative in the words and imagery, – I’m very influenced by the landscape of North Wales as well as literature – but very rooted in honesty and real experiences.

 Who are some of your top 5 musical influences? 

Brandi Carlile, First Aid Kit, Alanis Morissette, Feist, Heather Nova.

What do you want fans to take from your music? 

Enjoyment – I like a hooky melody, but try and do something interesting with the stories I tell and the production. If I can connect through a shared experience – great. But I just want people to listen and then want to listen again. I try to be positive in my music, even with the sad songs – I want music to help fuel joy rather than sadness. 

How’s the music scene in your locale? 

Wales as a whole is very very exciting musically at the moment, across genres and in both English and Welsh language acts, with language proving to be less and less a barrier to crossing into national and international audiences – which is fantastic. In North Wales, where I’m based, there are lots of interesting artists, and doing unique things as a response to being often hours away from any major UK city. I’d flag up CEG Records – a community of singer-songwriters and Focus Wales, an international conference/festival in Wales. Also venues such as Pie Records, Blue Sky, and more doing great things for music. Lots of quirky festivals popping up – there is a real sense of community here and that’s a very healthy approach to music-making.

What is the best concert you have been to? What do you like most about playing live?

Hands down best concert was Brandi Carlile two years ago at Shepard’s Bush Empire. She blew me a way and had me in tears! best thing I like playing live is the variation between playing solo on piano to a handful of people, to being on stage with the band with my guitar, singing harmonies and having fun. You can channel every kind of emotion and you can connect with lots of different people. 

Is there a song on your latest CD release here that stands out as your personal favourite, and why?  

I’m just starting to put out a string of singles ahead of my album, so it’s hard to tell at the moment which will prove to be my favourite. I do like the next single sing, out in a couple of months, Into The Woods – as it’s all about women fairytale characters fighting back.

How have you evolved as an artist over the last year? 

More confidence – working with Andi Bonsai (producer) has been good for me – it’s forced me to push myself, but also believe in myself. I know that sounds corny – but it’s true. Having someone who gets you and has your back does wonders for you as a performer, writer and artist. 

 If you could meet, play a gig, co-write a song, have dinner, have a drink with any band or artist (dead or alive) who would it be?  

Co-write a song with Alanis Morissette – she completely formed my mindset when starting to write songs – to say something, to use words creatively, to be bold. 

I’d meet, have a drink or dinner with any interesting artist to be honest – I love socialising and I love food and wine! 

 What’s next for you?  

Well I was just selected for the BBC Horizons project for 2019-2020 which supports and find opportunities for emerging artists in Wales – so there are lots of things in the pipeline there, as well as releasing lots of music over the next year, playing gigs, and getting back into the studio to carry on writing! 

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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