Australian pop vocalist Alfie Arcuri has re-emerged onto the airwaves with a sexy, edgy new sound and style. The talented performer is back with the release of his new single, “Same”, a Nick Jonas-Sam Smith inspired song, that’s sensationally unique to Australian pop.
Three years after being crowned the winner of The Voice 2016, Alfie is still going strong as one of the major success stories from the show. This year has already kicked off with a bang with Alfie wowing global audiences as a finalist in Eurovision – Australia Decides (with over 200,000 streams of the track). Most recently he’s also become a brand ambassador and spokesperson for Jaguar and has co-created a short film for the 2019 Mardi Gras Queer Screen.
“Same” also sets the tone for Alfie’s new direction, and the music video is no exception. In the clip Alfie undergoes somewhat of a transformation from his previously clean-cut ‘good Italian boy’ image, morphing into someone quite different, smearing himself in white paint. “The notion behind it is that we’ve all worn different masks to protect ourselves. Sometimes when you’re in a relationship everything from the outside looks clean and pristine, but the reality can actually be pretty messy, hence the paint. The effect was really great, although it was pretty challenging to wash it all out!”