“The Mall” began as a beat I put together in 2017. The concept and lyrics were developed in colaboration with New York writer for theater and screen, Ross Wade. While the song is surreal, it is also relatable. Upon first listen, it sounds like a simple pop song. Its perspective is of someone working a dead-end job in retail with a hardcore crush on a fellow employee. This ties in with Vaporwave themes of consumerism and young love nostalgia. Both themes fit very well to the 80s driven, Neo Wave melody that runs throughout the entire song.
When the listener becomes aware of what the song is really about its complexity is enhanced. A de- partment store mannequin is arranged to face another. “He” love’s the other mannequin but is unable to move or express his feelings. The other mannequin isn’t facing him and doesn’t even know he exists. The double enten-dres used throughout the chorus sound poetic when applied to the former interpretation, but quite literal in the latter:
Wish that I could help it but I’m helpless standing petrified. Otherwise I’d make the first move. In the latest style with a smile painted on my mouth. Can I be real? A hollowness is filling me.
David Gagne, a Brooklyn-based singer-songwriter and producer from Portland, Maine.
David has been a paid musician since the age of 10, releasing his first full length LP, Man With No Name, while still in high school. He later fronted Portland reggae band, EastWave Radio, releasing the EP Soulful Noise and touring Canada opening for and backing Jamaican Dancehall artist, Jah Cutta. The tour was cut short when their van slipped off an icy roadway. David was dealt the worst injuries and was hospitalized for two weeks before returning to Maine to heal. After a lengthy recovery, he collaborated with long time friend, Sam Franklin to create Post Provost and release their LP, Ancient Open Allegory Oratory. The band’s sound included elements of folk, jazz, world and country music, fused in a unique avant-garde style.