Thanks, guys! I’m feeling very thankful for what is happening right now with this new release!
Can you talk to us more about your latest single “#whatever”?
“#whatever” is the third single for what is going to be my second studio album: Globality. The song has an empowering message, which is very well transmitted by Karen Inder, the vocalist. The message, in addition to being a contagious and summery track, made this song a very special one for me.
Did any event, in particular, inspire you to write this song?
My co-writer for this song is my wife, Milena Berns. We both think that music, as a universal language, has the ability to reach so many people around the world. If we can affect them in a positive way with our own music, much better. In this particular case, we wanted to tell the listeners that they can stand out from the crowd and achieve their dreams, no matter what others say. #whatever
How was the filming process and experience behind the video?
It was a very fun experience for all of us. Since we first played the song to the director Diego Andrade, he came up with the idea of telling a story about a dancer whose day did not start very well. The story ends when she accomplishes her goal, which in this case was to get the role as a dancer on my video.
The role of the dancer was played by the very talented Laura Rosguer from Nickelodeon’s Club 57. Her good energy and easy going personality throughout the day made things easier for the whole crew. You can tell when you see the video. The video takes place in various locations in Miami and this is the first time that there are so many people involved in a video for one of my songs. I’m just so thankful to the whole team!
How was the recording and writing process?
It all started with the track and a melodic idea, which I had been working on a couple of months back in my studio in Miami. Then, in the first songwriting session, Milena and I talked about what the whole idea of the lyrics should be. When I first played the track to her, the word ”whatever” just popped up in her mind and I loved it! When we were happy with the lyrics, the whole recording and producing process began. Karen came to my studio and she cut the vocals so fast and so well! Then, it took me about an extra week tweaking and fine-tuning everything (I’m very picky at that point!). Then, I sent out the tracks to Brent Kolatalo for mixing and when we were happy with the mix, Dave Kutch put his ears and experience to give the song its final touches on the mastering.
Do you tend to take a different approach when you are collaborating with someone else rather than working on your own?
Yes. When you collaborate with someone else, you have to be very open and receptive to learn new ways to get things done. You always learn so many valuable things from other people during the process of making a song. Also, the result is always one of a kind, because you are blending different ideas and points of view that you wouldn’t get working on your own.
How do you blend your Latin roots with your much more diverse influences?
I have a degree in Music as a Musical Arranger, so I used to work with lots of different genres. Of course, this gave me the ability to take the best of each world, musically speaking.
For this project, in particular, you can tell the Latin roots in the tracks I make. When it comes to melodies, hooks, and lyrics I’m always looking for that EDM/Pop characteristic sound. But, the rhythmic part has this Latin spice that is very trendy these days.
Does the new single mean we can expect a new material – how’s that coming along?
I’m currently working on the release of my second album, Globality, so yes. There are more songs coming up. These days, where content is king, you need to be working constantly on releasing new material. Globality will include sounds from different parts of the world within an EDM/Pop environment.
Any tentative release date or title in mind?
We don’t have a date yet, but I’d say that the next song will be a late-summer one.
Any plans to hit the road?
That’s the idea. The project started by creating a musical and visual identity throughout the songs we’ve released to date. After some years working on the project, I’d say that Jack Massic has a signature sound as a Producer and Songwriter. Now, I’m working on getting this kind of identity as a DJ.
What is happening next in Jack Massic’s world?
First of all, I’ll be writing as many songs as I can. You know, everything in the music industry starts with a song. If it’s a good one, much better! I’ll be doing my best to release a great second album that tells a story lyrically, musically and visually.