If you wish to succeed in your business or carve a mark, there is no doubt that marketing is required. But what is the point of marketing unless it is engaging, attractive and offers some kind of value to the audience.
While almost all businesses have tried some of the other forms of traditional marketing tactics, it is time you ventured into what is called inbound marketing. When you engage in inbound marketing, you simply upscale – your cost efficiency since you won’t have to invest in paid campaigns, buying outbound links et al, and you upscale your brand’s value through value-added content.
The 4 tactics that actually make up inbound marketing are:
Attract, Convert, Close & Delight
You need to make sure you are targeting your market places i.e. the Search engine and Social media platforms with the right kind of content, required to be posted at the right time, for the right kind of audience. While you have all the freedom in the world to design your brand’s voice, when creating content for a certain platform, you need to keep their frame in mind. So make sure your landing pages are well optimized, there is an attractive ad banner in place, the best of creativity is being displayed which is combined with the right placement of useful information. Always think from the perspective of the user while designing your inbound marketing material and you should always win!
It is only possible to convert, once you have attracted and garnered ample amount of attention through consistent efforts of putting out top-notch content that you should get genuine leads which actually convert. For this, make sure you are prepared with attractive landing pages for your services that have ready-made templates for the user to enter simple contact info in the forms. Yes, in order to make them attractive, make sure you are offering something in return for that information, something valuable – like an ebook or more.
When you have amassed an ample number of leads from your above two inbound marketing tactics, make sure you are nurturing your leads through proven strategies. Getting in touch, presenting attractive offers, sharing case studies of proven results would be helpful in this stage to consolidate their trust in your work. In order to make sure you do not miss out on strong, genuine leads, make sure you stay on top of your engagement tactics and offer them something they cannot refuse.
Congratulations! You were successful in attracting a number of users, out of which some have become your loyalists, some genuine leads got converted and you have good business. But that is not all. Inbound marketing is a cycle and your main competition in this sphere is none but you. So every time you run a campaign, post content on social media or your website like blogs, ebooks, updated web page content, make sure it stands out from the last time. Once you design your content from the customer’s perspective, things are going to be in your favor. The final tactic is to keep your existing customers delighted with the value of crisp and trendy content on your digital channels, through optimization, social media and more.