INTERVIEW: Fake Fake

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Hi guys, welcome to VENTS! How have you been?

Very well, thanks for having us!

Can you talk to us more about your latest single “goodnightmare”?

Goodnightmare is our debut single as Fake Fake and a bit of a pilot episode for this project. We debated for a while on whether or not to debut with Goodnightmare as our first offering, but the track had so many unintentional single-like qualities and kept pulling at us in various ways. The public response has been outstanding so we definitely feel confident in our decision.

Did any event in particular inspire you to write this song?

Goodnightmare is an ode to the friendships and romances where you find yourself deeply relying on someone else. So the track is really a culmination of those experiences, with a few personal anecdotes mixed throughout. The term ‘Goodnightmare’ is actually what my girlfriend and I (Justin – Vocals) started saying to each other instead of ‘Goodnight’ because we thought it was hilariously cutesie and dark at the same time, which speaks to the songs themes of being in love with and simultaneously terrified of this idea of dependency. Everyone has had those moments where they think “Oh god… this is such a fucking nightmare and I love it”, which is a pretty powerful, and laughably human, experience to share.

How was the recording and writing process?

The track was entirely recorded, produced, mixed, and mastered by Leith (production/ instrumentals). We take a clear sibling rivalry based approach to songwriting, where we are consistently bouncing ideas off of one another and battling for what tone or feel works best for each track. So it felt right to debut with a track that we had a lot of personal stake in, and creative control, over from beginning to end. We collaborated on the visual components of Goodnightmare entirely as a duo as well with Leith handling the post-production components.

What made you want to go for a much retro approach?

We’re both huge fans of old horror films and cult classics, especially the dark/ surreal aesthetics from directors like David Lynch and John Carpenter, so that definitely played into our decision making while trying to come up with something simple and representative of a ‘good nightmare’. A few friends also happened to own some really interesting retro equipment that helped create a sort of unsettling, sickly retro lighting for the visuals and theme of the song. The music we’ve been creating as Fake Fake is also very inspired by older sounds with a modern sensibilities and production decisions, so that aspect plays into what we want to reflect in our image aswell.

How did you get to balance all your different influences together?

Both of us have been massive fans of heavier music genres, and have played in heavier projects in the past, so we’ve found it pretty easy to bring those influences into Fake Fake. For example the live and in-studio energy of post-hardcore or attention to melody and interesting song structuring of math rock etc. We also both listen to alot of different music genres in general, which keeps us open to inspiration and not favouring one specific genre or style of writing. Aside from that, we both really balance one another’s writing strengths and weaknesses with myself (Justin- vocals) not being able to create the sounds and production that I wanted to fit my vocals, and Leith having the production nailed but needing an R&B vocalist to bring it all together.

What role does Victoria play in your music?

We feel like this project in particular is pretty removed from what is going on in Victoria’s music scene traditionally, which has been very folk and blues focused. But there has also been this massive wave of DIY indie, electronic, and R&B artists popping up over the last few years that have really challenged the conventional ‘scene’ of Victoria. I think more than anything, the sheer amount of musicians active in Victoria despite it’s population and geographic size is what influences us most. There are just so many people doing really cool projects in this City that seemingly come out of nowhere, and are inspiring one another to take more risks artistically.

Does the new single mean we can expect a new material – how’s that coming along?

That’s a definite yes! We have our second single planned for release this Summer.

Any tentative release date or title in mind?

Disposable Love. That is all we can say.

Any plans to hit the road?

No solid touring plans as of yet aside from a few shows on Vancouver Island and Vancouver, but the interest is steadily rising since our release in places we didn’t expect to reach so quickly, so a tour will be coming sooner than later for olde Fake Fake.

What else is happening next in Fake Fake’s world?

To put it simply LOTS haha. In the three weeks since our release there have been some majorly unexpected developments in our personal and professional lives, but all very exciting! To embrace the cliches fully, you can expect much much more from Fake Fake.

Watch here: https://www.youtube.com/watch?v=GWAUDjMdlY0