On November 30th, Erman turns 30. His goal is to impact 30 lives in Los Angeles by that date.
“The smallest gesture can have a lasting impression on someone’s life. We want to explore that,” states Erman on the short form series to be uploaded to a new YouTube channel. “We aren’t giving someone a million dollars or curing a disease. What if we can change a life on a shoe string budget? This is not me trying to have grandeur. Imagine the ripple effect a small impact can make.”
While Erman’s main goal is to have a career creating content for film and television, he was compelled to do this after the dozens of DM’s he receives about how his posts have affected people. “My long term goal is to create fiction, but I was moved to develop this project after some time. Each episode will focus on either one person or a group of people. We are going for authentic human reaction.”