Digital marketing is vital for any small business looking to increase its customer base, as it allows you to showcase your brand and product offering to a much wider audience.
Here are 10 top digital marketing tips to help you get started.
Customers come first
Customers are the lifeblood of your business, so you need to place their interests at the heart of your marketing decisions. This article from news site Chron has some great strategies for identifying customer needs that will help you focus your marketing efforts.
Research your competitors
Researching your competitors is important because it enables you to see what you’re up against and
find ways to differentiate your brand so that it can stand out in the crowded digital market.
Blogs are brilliant
Blogs are an excellent form of content that allow you to engage, inform and entertain your readers. Your blogs can be about anything but ideally the topic should be related your industry and showcase your expertise.
Google My Business
Google My Business is a free web profile service where you can provide key details about your business, such as your address, opening hours and services you offer – grab your listing ASAP.
Invest in your website
Your website is one of the most vital parts of your business because it’s the place where consumers will make judgements about your brand and decide whether to buy your product or service. This article on the features of a good website from SME pals will help you assess your site.
Subscribing to a digital marketing news site such as Marketing Week or The Drum will help you keep up to date with the latest happenings in the industry. They’re also a great place to get inspiration for new marketing strategies.
Partnering with others is a great way to increase your audience reach. For example, you could partner with a local business and run an event or get them to hand out an information leaflet about your business to customers, in return for you doing the same.
Be social media savvy
Social media sites, if used correctly, can give you access to a huge audience. But don’t be tempted to spread yourself too thin – focus your efforts on no more than three. These should be the platforms which your customers like best and that will showcase your business offering most effectively.
Consistency is key when it comes to digital marketing. So make sure the tone, voice and general feel of your marketing efforts are representative of your business. In doing so, you’re presenting yourself as a strong and reliable brand for customers.
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