London’s FAMOUS release Forever video before mini-album England drops via Untitled [Recs] (May 31st)

Londons Famous reveal new single Forever ahead of debut mini-album England. Their softest-edged cut to date, its a literary tinged art-rock tune eschewing the panicked chaos of previous releases in favour of an almost maudlin sentimentality. Forever tugs at your emotions, owing to vocalist Jack Merrett’s by turns resigned, matter-of-fact and desperate vocals, reminiscent of a Heroes-era David Bowie or Pavement’s Stephen Malkmus. He explains the reasoning:

I wrote Forever about a year ago, whilst reading Goethes The Sorrows of Young Werther; a very beautiful but very ridiculous story about unrequited love. The more I read, the more the story started to resemble a situation in my own life. So I took the characters names and, with that anonymity, was able to speak more cuttingly about my experiences. This is definitely where Famous is going directionally; gushing, slower songs with a big emphasis on lyricism. Its ultimately quite a conventional love song, if very grandiose. Its something Im very proud of.

Forever develops on a distinctively hyperbolic, mythic re-imagination of urban life which lies at the heart of Famous’ upcoming mini-album ‘England’. Merrett finds it therapeutic; using theatricality and the emotional authority of art to navigate the chaos of anxiety.

Famous dont chase subtlety per say. Their renowned live performances are huge, brash affairs; recalling the sad grandeur of a Vegas-era Elvis. This music is, nonetheless, thoughtful and surprising – the band are strongly associated with the London arts-scene behind the Guardian 4* rated experimental theatre piece Ubu, also garnering acclaim from i-D. Indeed, Ubu director Peter Price directed Forevers poignant, rural video. Watch here

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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