Danish composer Nanna Øland Fabricius, better known as Oh Land, has just shared her new video for “Family Tree,“ the title track off her much anticipated album Family Tree, out now. Directed by Danish model, director, and photographer, Helena Christensen, the beautifully haunting video captivates – as Nanna floats her way through frosty woods and an empty, dimly lit house, the sense of intimacy one feels while watching is palpable. The video was sponsored by Danish furniture brand Bolia as part of a year-long artistic collaboration with Oh Land celebrating the intersection between music, art and fashion.
To create the video for “Family Tree”, Nanna tapped her friend and fellow Dane Helena Christensen, an incredible photographer and filmmaker in addition to being an internationally known model. “Working with Helena on this video was crucial to me because she’s a friend of mine, and I needed to work with someone I could trust,” explains Nanna.“That trust, not only in the art she makes, but also the intimacy we have as friends was really important for me to be able to give myself over to the creative process once the camera was rolling. There was no filter, it was just… ‘1,2,3 go! Let’s say what we wanna say right now…’ that allowed the intimacy and vulnerability to come through in the video.”
“I have known Nanna for a long time, as a friend and artist, so it was a huge privilege to be given the director role of the music video for her new, very personal song,”says Christensen. “It’s also the very first time I have directed a music video, which makes it even more special. Translating Oh Land’s heartfelt singing into moving images gave me an intimate glimpse into her heart. I hope it does the same for the viewers.”