Can you talk to us more about your latest single “HODL”?
It’s a play on words and a slight reference to cryptocurrency, although the song has nothing to do with it. It’s about my ex and my last relationship.
Did any event in particular inspire you to write this song?
The dissipation and dismantling (at the time) of my situation with my ex. I had moved out and started staying with this other girl; lyrically it’s an analysis of our status and future together from the perspective I was in at the time.
Any plans for the release of a video for the track?
There is a video 🙂 It’s out now actually. It’s the final part of a 4 part series. All 4 parts are on Apple Music, YouTube and Tidal. The complete version is on my website Vritra.store
The single comes off your new album FEMME – what’s the story behind the title?
Femme, as a title, more so represents where I was and how I perceived myself. Growing up I fought a lot of things about myself and the way that I was. For a lot of men, being feminine is the least socially acceptable thing you can do, even if not intended. Like, if you have feminine attributes or character traits, you’re gay. It doesn’t always have to be that. It’s about personal expression and being comfortable with being and finding yourself.
How was the recording and writing process?
I wrote the entire album in about 2 months. It was a venting space for the emotion and frustration of being in/exiting a long term relationship that was briefly an open relationship, dealing with a separate open relationship and falling for someone that I lived with for a bit that lost interest.
Would you call this a departure from your previous musical work?
Not a departure but more of a refining. More focused. More open. That was the only thing I wanted from this, to not hide anything and to address the emotion head on.
How much of your previous experiences did you get to borrow for this new solo project?
A lot. All music, in some way is a reflection and a compilation of what you’ve experienced in the past and what you want to experience in the future.
Do you tend to take a different approach when you are collaborating with someone else rather than working on your own?
I do. I like collaborating because I can play a role. Like I can just be a rapper or I can just be a producer. I can push things a bit further and try more things when I’m with other people. I recently released a collaborative project with artist Wilma Archer from the UK that’s a good example of that. It’s called “Burd”
What aspect of self-identity did you get to explore on this record?
I dove into that as much as I can. A lot of the “self-discovery” came after finishing it and listening back or while shooting the short film. There were a few moments that I was like “whoa, okay I said that, publicly” but once you speak it you can live through it. The writing, production and execution of this project was a good escape for me; cured a lot of deep lying depression and negative energy.
What made you want to touch on these complex themes?
Nothing. It just felt like it was time. Why make anything if it doesn’t say anything. You can’t fulfill yourself making irrelevant music forever. It has to be real to you.
Did you go for a very deep approach or a much lighter tone?
This project is a lot deeper than my others. I started taking more of a self-reflective approach on the album “HAL” that release a year or so before Femme. This album was a further exploration of that.
Where else did you find the inspiration for the songs and lyrics?
Any plans to hit the road?
As soon as possible. I’m working on it. If you read this and you fuck with the sound. Let’s get it. I’m down to go anywhere; I just don’t know anything about setting up shoes.
What else is happening next in Vritra’s world?
More work. More collaboration. I was already like 3 projects ahead when Femme released. Just working on a plan for all that material, working on a really special solo project and I also have a conversation series I’m about to start this month. Stay busy.
Get the new FEMME album through Blossöm Records: http://blossomrecs.com/artists/vritra/